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- All HBS Web (218)
- Faculty Publications (78)
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- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
different product life cycles. Making the transition has been extremely hard. What made the iPod transition easier is that the iPod began as a PC peripheral, even though it's ultimately a consumer electronics product. Although it took him... View Details
Keywords: by Sean Silverthorne
- 03 Feb 2003
- Research & Ideas
Web Services
ten years. That's a new model for the software industry—think about a ten-year-old PC and what utility value it has—it's a boat anchor. But there are lot of ten-year-old cars that will need service and support." "I would argue... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- 27 Feb 2007
- First Look
First Look: February 27, 2007
between a standalone videogame console and a PC tailored to play videogames. It remained unclear, however, where along the spectrum from dedicated console to PC Microsoft should position the Xbox. Would it... View Details
Keywords: Martha Lagace
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
who are focused on their existing and most profitable markets and don't see the threat coming from below. Exhibit A: The death of Digital Equipment Corp., which, along with a string of other minicomputer firms, was taken down by the PC... View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
only 6 million units over the course of 3 years, compared with sales of 300 million PCs during the same period. "Apple's market share has always been lower than its consumer mind share," remarks Yoffie. Birth of The Cool In... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing most View Details
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details
Keywords: by Carmen Nobel
- 01 May 2012
- First Look
First Look: May 1
paper we draw on two of the most important historical episodes in the history of the computing industry, the introduction of the PC and of the browser, to develop a third hypothesis. Both IBM and Microsoft, having been extremely... View Details
Keywords: Carmen Nobel
- 12 Sep 2006
- First Look
First Look: September 12, 2006
that political correctness is a double-edged sword. Although it has helped many employees feel unlimited by their race, gender, or religion, the PC rule book can hinder people's ability to develop effective relationships across race,... View Details
Keywords: Sean Silverthorne
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC... View Details
Keywords: by Jim Heskett
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
others to buy into your perspective? Is a digital camera a substitute for an analog camera? Is it a PC peripheral? Is it something like a camcorder? And how do consumers make sense of it? What features do they value? Ideally, producers... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
implement broadly. In contrast, the most familiar digital communications technology today is a personal computer linked to the Internet. Unlike the ubiquitous television set, however, Internet-linked PCs are still found in less than half... View Details
Keywords: by Peter K. Jacobs
- 17 Oct 2006
- First Look
First Look: October 17, 2006
music to mobile handsets (via streaming, side-loading content from a PC or downloading it wirelessly over the air), created a potentially market-changing opportunity for players in several industries. Examines the key players, including... View Details
Keywords: Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's... View Details
Keywords: by Martha Lagace
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
better would fit this same profile. Now say you are a top executive of IBM or AT&T in the late 1990s. IBM has been famous in the minds of consumers for its hardware, from the big 360s of the 1960s to its PCs of the 1980s, and all the... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
digital platforms not only shaped individual organizations but changed the structure of the entire computer industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55092 Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15... View Details
Keywords: Dina Gerdeman
- 30 Mar 2010
- First Look
First Look: March 30
encompass a more active role as an intermediary (like eBay) facilitating transactions; or challenge Microsoft's position on the PC desktop by developing software to compete with Office and Windows. Purchase this... View Details
Keywords: Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407128 Intel 2006: Rising to the Graphics Challenge Harvard Business School Case 607-136 Examines the evolution of the PC hardware industry over the span of two and a half... View Details
Keywords: Martha Lagace