Filter Results
:
(1,786)
Show Results For
-
All HBS Web
(1,786)
- People (2)
- News (268)
- Research (1,150)
- Events (20)
- Multimedia (9)
- Faculty Publications (718)
Show Results For
-
All HBS Web
(1,786)
- People (2)
- News (268)
- Research (1,150)
- Events (20)
- Multimedia (9)
- Faculty Publications (718)
- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Ecommerce;
CRM;
Loyalty Management;
Assortment Planning;
Assortment Optimization;
Lifetime Value (LTV);
Analytics and Data Science;
Analysis;
Retention;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- spring 2001
- Article
Banner Advertising: Measuring Effectiveness and Optimizing Placement
By: John Deighton and Lee Sherman
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
- fall 2002
- Article
Distortion and Risk in Optimal Incentive Contracts
By: George P. Baker
Baker, George P. "Distortion and Risk in Optimal Incentive Contracts." Journal of Human Resources 37, no. 4 (fall 2002).
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of...
View Details
Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- summer 2001
- Article
Optimizing Inventory Replenishment of Retail Fashion Products
By: Ananth Raman, Marshall Fisher and Kumar Rajaram
Raman, Ananth, Marshall Fisher, and Kumar Rajaram. "Optimizing Inventory Replenishment of Retail Fashion Products." Manufacturing & Service Operations Management 3, no. 3 (summer 2001): 230–241.
- 15 Nov 2012
- News
U.S. Economy Faces Challenges But Optimism Remains
- 04 Jun 2020
- News
What Leading with Optimism Really Looks Like
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
View Details
Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
View Details
Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- 14 Jan 2010
- Working Paper Summaries
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Keywords:
by Benjamin G. Edelman & Michael Schwarz
- 2008
- Working Paper
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
By: Benjamin Edelman
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can...
View Details
Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Profit;
Corporate Accountability;
Partners and Partnerships;
Mathematical Methods
Edelman, Benjamin. "Deterring Online Advertising Fraud Through Optimal Payment in Arrears." Harvard Business School Working Paper, No. 08-072, February 2008. (Revised August 2008, October 2008, February 2009.)
- 2009
- Working Paper
Anticommons and Optimal Patent Policy in a Model of Sequential Innovation
By: Gaston Llanes and Stefano Trento
We present a model of sequential innovation in which an innovator uses several research inputs to invent a new good. These inputs, in turn, must be invented before they can be used by the final innovator. As a consequence, the degree of patent protection affects the...
View Details
Keywords:
Cost;
Revenue;
Policy;
Innovation and Invention;
Patents;
Research;
Motivation and Incentives
Llanes, Gaston, and Stefano Trento. "Anticommons and Optimal Patent Policy in a Model of Sequential Innovation." Harvard Business School Working Paper, No. 09-148, June 2009.
- May 2000
- Article
Optimal Exercise Prices for Executive Stock Options
By: Brian Hall
Hall, Brian. "Optimal Exercise Prices for Executive Stock Options." American Economic Review 90, no. 2 (May 2000).
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this...
View Details
Keywords:
Advertising;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Consumer Behavior;
Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- spring 1995
- Article
Optimal Incentive Schemes in Bottleneck Constrained Production Environments
By: S. Datar and M. Rajan
Datar, S., and M. Rajan. "Optimal Incentive Schemes in Bottleneck Constrained Production Environments." Journal of Accounting Research 33, no. 1 (spring 1995).
- May 2009 (Revised December 2009)
- Teaching Note
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128
View Details
- September 24, 2024
- Article
4 Steps That Can Optimize Your Sales Process
By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
- October 2014
- Supplement
Optimization and Expansion at OpenTable — slide supplement
By: Benjamin Edelman
Supplements case 915003
View Details
- February 2007 (Revised April 2007)
- Teaching Note
10 Uncommon Values®: Optimizing the Stock-Selection Process (TN)
By: Boris Groysberg and Paul M. Healy
- 01 May 2020
- News