Publications

September 2009
Article

Deterring Online Advertising Fraud Through Optimal Payment in Arrears

By: Benjamin Edelman

Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details

Keywords: Cost Management; Misleading and Fraudulent Advertising; Profit; Online Advertising; Advertising Industry

spring 1974
Article

The Optimality of a Competitive Stock Market

By: Robert C. Merton and Marti G. Subrahmanyam

Keywords: Competition; Stocks; Markets

November 1993
Article

Stable Matchings, Optimal Assignments, and Linear Programming

By: A. E. Roth, U. G. Rothblum and J. H. Vande Vate

Keywords: Mathematical Methods

April 2009
Case

Supply Chain Optimization at Hugo Boss (A)

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe

Educators

1978
Article

On Stochastic Games with Stationary Optimal Strategies

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy

1993
Chapter

Optimal Investment Strategies for University Endowment Funds

By: Robert C. Merton

Keywords: Investment Funds; Financial Strategy; Higher Education; Non-Governmental Organizations; Education Industry; Financial Services Industry

July 2019
Article

Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation

By: Samuel Antill and Steven R. Grenadier

We model a firm’s optimal capital structure decision in a framework in which it may later choose to enter either Chapter 11 reorganization or Chapter 7 liquidation. Creditors anticipate equityholders’ ex-post reorganization incentives and price them into the ex-ante... View Details

Keywords: Default; Dynamic Bargaining; Capital Structure; Insolvency and Bankruptcy; Mathematical Methods

January 2021
Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis

Educators

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli

14 Jan 2010
Working Paper Summaries

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

Keywords: by Benjamin G. Edelman & Michael Schwarz

Winter 2016
Article

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi

We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details

Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry

2008
Working Paper

Deterring Online Advertising Fraud Through Optimal Payment in Arrears

By: Benjamin Edelman

Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Profit; Corporate Accountability; Partners and Partnerships; Mathematical Methods

May 2000
Article

Optimal Exercise Prices for Executive Stock Options

By: Brian Hall

Keywords: Management; Stock Options

30 Dec 2024
News

Optimism for the Future of Business Education

2016
Conference Paper

The Pressing Game: Optimal Defensive Disruption in Soccer

By: Iavor I. Bojinov and Luke Bornn

Soccer, the most watched sport in the world, is a dynamic game where a team’s success relies on both team strategy and individual player contributions. Passing is a cardinal soccer skill and a key factor in strategy development; it helps the team to keep the ball... View Details

Keywords: Soccer; Strategy; Disruption

December 2011
Case

Peace, Non-Aligned: The Pragmatic Optimism of Lakhdar Brahimi

By: James K. Sebenius and Laurence A. Green

Describes the background and career of Lakhdar Brahimi in numerous roles ranging from Algeria's ambassador to Indonesia and the Arab League, to serving as that country's foreign minister, and to his many years at the United Nations, with special emphasis on his actions... View Details

Keywords: Leadership; Conflict Management; Personal Development and Career; Government and Politics; Algeria

Educators