Optimism - Publications - Faculty & Research - Harvard Business School

Filter Results: (1,793)

Filter Results: (1,793)

Show Results For

← Page 6 of 1,793 Results →

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

Find at Harvard

spring 2001
Article

Banner Advertising: Measuring Effectiveness and Optimizing Placement

By: John Deighton and Lee Sherman

Keywords: Advertising; Measurement and Metrics

Find at Harvard

fall 2002
Article

Distortion and Risk in Optimal Incentive Contracts

By: George P. Baker

Keywords: Risk and Uncertainty; Motivation and Incentives; Contracts

Find at Harvard

Summer 2016
Article

Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition

By: Jaeyong Song, Kyungmook Lee and Tarun Khanna

This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of... View Details

Keywords: Competition; Business Divisions; Cooperation; Mobile Technology

Find at Harvard

summer 2001
Article

Optimizing Inventory Replenishment of Retail Fashion Products

By: Ananth Raman, Marshall Fisher and Kumar Rajaram

Keywords: Assets; Product

Find at Harvard

15 Nov 2012
News

U.S. Economy Faces Challenges But Optimism Remains

04 Jun 2020
News

What Leading with Optimism Really Looks Like

spring 1995
Article

Optimal Incentive Schemes in Bottleneck Constrained Production Environments

By: S. Datar and M. Rajan

Keywords: Production; Motivation and Incentives

Find at Harvard

May 2009 (Revised December 2009)
Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note to Briefcase 4128 View Details

Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy

spring 1974
Article

The Optimality of a Competitive Stock Market

By: Robert C. Merton and Marti G. Subrahmanyam

Keywords: Competition; Stocks; Markets

Find at Harvard

November 1993
Article

Stable Matchings, Optimal Assignments, and Linear Programming

By: A. E. Roth, U. G. Rothblum and J. H. Vande Vate

Keywords: Mathematical Methods

Find at Harvard

April 2009
Case

Supply Chain Optimization at Hugo Boss (A)

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe

1978
Article

On Stochastic Games with Stationary Optimal Strategies

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy

Find at Harvard

1993
Chapter

Optimal Investment Strategies for University Endowment Funds

By: Robert C. Merton

Keywords: Investment Funds; Financial Strategy; Higher Education; Non-Governmental Organizations; Education Industry; Financial Services Industry

September 24, 2024
Article

4 Steps That Can Optimize Your Sales Process

By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter

Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details

Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage

October 2014
Supplement

Optimization and Expansion at OpenTable — slide supplement

By: Benjamin Edelman

Supplements case 915003 View Details

February 2007 (Revised April 2007)
Teaching Note

10 Uncommon Values®: Optimizing the Stock-Selection Process (TN)

By: Boris Groysberg and Paul M. Healy

Keywords: Stocks; Values and Beliefs

01 May 2020
News

Use Tested Techniques To Help Optimize Your Performance

19 Aug 2009
Working Paper Summaries

The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution

Keywords: by N. Gregory Mankiw & Matthew Weinzierl

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis

←
6
7
…
89
90
→