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  • October 2002
  • Teaching Note

Strategy in Emerging Markets (TN)

By: Tarun Khanna
Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details
Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America
Related
  • May 2013
  • Article

The Performance Frontier: Innovating for a Sustainable Strategy

By: Robert G. Eccles and George Serafeim
By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
Related
  • June 2011 (Revised January 2013)
  • Case

Home Essentials: Building a Global Service Business with Local Operations

By: Lynda M. Applegate, William R. Kerr and David Lane
Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details
Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong
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  • April 2021
  • Case

Zeynep Ton: The Good Jobs Strategy

By: Francesca Gino and Frances X. Frei
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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  • July 1979 (Revised December 1983)
  • Case

Norton Co. (A): Strategic Planning for Diversified Business Operations

By: Francis Aguilar
Keywords: Strategic Planning; Diversification
Related
  • Other Article

Sustainable Strategies and Net-Zero Goals

By: Mark L. Frigo, Robert S. Kaplan and Karthik Ramanna
In a recent Harvard Business Review article, Kaplan and Ramanna describe a rigorous approach, the E-liability method, for companies’ ESG reporting, especially as it pertains to GHG emissions measurements. They argue that the current standards for measuring... View Details
Keywords: Measurement; Sustainability; Net-zero Emissions; Environmental Sustainability; Integrated Corporate Reporting; Measurement and Metrics; Strategy
Related
  • July 2004 (Revised September 2004)
  • Case

Novell: CEO-led Turnaround and Growth Strategy

By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
Related
  • September 2016 (Revised July 2018)
  • Case

United Airlines: More Out-and-Back Flying?

By: Ryan W. Buell, Willy Shih and Mike Toffel
This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and... View Details
Keywords: Service Excellence; Service Management; Service Quality; Service Quality Competition; Services; Airline Industry; Airlines; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operations Improvement; Operations Management; Operations Strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States
Related
  • September 2008 (Revised July 2012)
  • Case

Khosla Ventures: Biofuels Strategy

By: Joseph B. Lassiter III, William A. Sahlman and Alison Berkley Wagonfeld
By 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Finance; New Product Development; Partnerships; Entrepreneurial Management; Venture Capital; Strategy; Partners and Partnerships; Renewable Energy; Entrepreneurship; Investment Funds; Environmental Sustainability; Product Development; Biotechnology Industry; Financial Services Industry
Related
  • 2009
  • Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart
The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation
Related
  • Teaching Interest

MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

  • A firm's operative environment and how to sustain competitive advantage.
  • How to generate superior value for customers... View Details
Keywords: Strategy; Competitive Strategy; Competitive Advantage
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

around town, firms operating in these types of highly competitive environments need to maintain strong internal linkages between units and create a culture of collaboration among workers across distances, according to the working paper... View Details
Keywords: by Dina Gerdeman
  • November 2002 (Revised June 2003)
  • Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson
Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details
Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States
Related
  • November 2009
  • Case

VF Brands: Global Supply Chain Strategy

By: Gary P. Pisano and Pamela Adams
This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details
Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry
Related
  • August 2023 (Revised May 2024)
  • Case

Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

By: Satish Tadikonda and Amanda McEwen
The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
Related
  • October 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
Related
  • May 2016
  • Case

The Priceline Group: Booking a Place for the Future

By: Leonard A. Schlesinger and Anish Pathipati
The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation and substitute offerings. Does his response require an increased coordination of each historically... View Details
Keywords: Operations Strategy; Service Management; Competitive Advantage; Competitive Strategy; Operations; Service Operations; Travel Industry
Related
  • July 2009
  • Case

Arcor: Global Strategy and Local Turbulence (Abridged)

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over... View Details
Keywords: Financial Crisis; Currency; Global Strategy; Expansion; Balance and Stability; Food and Beverage Industry; Latin America; Argentina
Related
  • August 1988 (Revised December 2000)
  • Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details
Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States
Related
  • 11 Jan 2010
  • Research & Ideas

Mixing Open Source and Proprietary Software Strategies

strategies that managers can take into consideration when setting the course for their own firms. A Q&A with Llanes follows. Julia Hanna: How did you come to be interested in this particular area of research? Gaston Llanes: We started... View Details
Keywords: by Julia Hanna; Web Services

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