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    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • April 2021
    • Case

    Zeynep Ton: The Good Jobs Strategy

    By: Francesca Gino and Frances X. Frei
    The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

    In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
    Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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    • June 2011 (Revised January 2013)
    • Case

    Home Essentials: Building a Global Service Business with Local Operations

    By: Lynda M. Applegate, William R. Kerr and David Lane
    Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details
    Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong
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    • November 1976 (Revised January 1984)
    • Case

    Norton Co.: Strategic Planning for Diversified Business Operations

    By: Francis Aguilar
    Describes an elaborate approach to strategic planning for diversified business operations. Includes the use of the BCG experience curve and growth share matrices and of PIMS profit-factor data. (Both sets of ideas are described in appendices to the case.) Also... View Details
    Keywords: Growth and Development Strategy; Strategic Planning; Diversification; Operations; Business Growth and Maturation; Business or Company Management; Resource Allocation
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    • June 2005 (Revised August 2013)
    • Case

    Amazon.com's European Distribution Strategy

    By: Janice Hammond and Claire Chiron
    Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
    Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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    • November 2020 (Revised March 2021)
    • Case

    Sercomm: Operating in China Amid COVID-19 and Beyond

    By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
    The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details
    Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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    • March 2004 (Revised September 2005)
    • Case

    Newell Rubbermaid: Strategy in Transition

    By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
    Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
    Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
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    • 31 May 2011
    • Research & Ideas

    Japan Disaster Shakes Up Supply-Chain Strategies

    Taiwan, stored in Hong Kong, aggregated in parts, and sent in kits to China for assembly." All the suppliers in this chain are typically operating on very thin margins and tight schedules—any disruption can have severe consequences... View Details
    Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
    • November 2022
    • Teaching Note

    Proximie: Using XR Technology to Create Borderless Operating Rooms

    By: Ariel D. Stern, Alpana Thapar and Menna Hassan
    Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
    Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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    • 24 Nov 2010
    • News

    Seven Strategy Questions

    Keywords: Professor Robert Simons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
    • 12 Jul 2021
    • News

    Better, Simpler Strategy

    • November 2003 (Revised November 2005)
    • Case

    Arcor: Global Strategy and Local Turbulence

    Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details
    Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina
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    • July 2014 (Revised August 2014)
    • Case

    AmazonFresh: Rekindling the Online Grocery Market

    By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
    More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
    Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
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    • 1993
    • Book

    Logistics and Strategy

    By: C. Ferrozi, J. H. Hammond and R. D. Shapiro
    Keywords: Logistics; Strategy
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    • February 2008 (Revised July 2008)
    • Case

    Wanxiang Group: A Chinese Company's Global Strategy

    By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty
    With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details
    Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States
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    • January 2017
    • Supplement

    Hello Alfred: Come Home Happy — Operating the Business Model Exercise

    By: Joseph B. Fuller and Christopher Payton
    On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
    Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston
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    • May 2013
    • Article

    The Performance Frontier: Innovating for a Sustainable Strategy

    By: Robert G. Eccles and George Serafeim
    By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
    Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
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    • October 2002
    • Teaching Note

    Strategy in Emerging Markets (TN)

    By: Tarun Khanna
    Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details
    Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America
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    • Web

    Strategy - Faculty & Research

    Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Article The International Empirics of Management By: Daniela Scur, Scott Ohlmacher, John Van Reenen, Morten Bennedsen, Nick Bloom, Ali... View Details
    • April 2010
    • Article

    From Strategy to Business Models and onto Tactics

    By: Ramon Casadesus-Masanell and Joan Enric Ricart
    The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
    Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
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