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- Faculty Publications (91)
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- All HBS Web (576)
- Faculty Publications (91)
- 15 Nov 2016
- First Look
November 15, 2016
Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- 10 Jan 2012
- First Look
First Look: January 10
be reinforced in the labor market but do not result in weaker political preferences for redistribution. Download the paper: http://www.hbs.edu/research/pdf/12-048.pdf Inside the Black Box of the Corporate Staff: An Exploratory Analysis Through the Lens of E-Mail View Details
Keywords: Sean Silverthorne
- Career Coach
Erika Osterling
network search. Erika approaches coaching with a combination of self-reflection and action-orientation. Through her personal journey, she is also experienced in navigating a job search with US immigration & work authorization... View Details
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading View Details
Keywords: Technology
- 22 Nov 2011
- First Look
First Look: November 22
https://www.e-elgar.co.uk/bookentry_main.lasso?id=12560&breadcrumlink=&breadcrum=&sub_values=&site_Bus_Man=&site_dev=&site_eco=&site_env_eco=&site_inn_tech=&site_int_pol=&site_law=&site_pub_soc= Resources or Power?... View Details
Keywords: Sean Silverthorne
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- October 1993 (Revised November 1994)
- Case
Michigan Manufacturing Corp.: The Pontiac Plant--1988
By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry
Christensen, Clayton M. "Michigan Manufacturing Corp.: The Pontiac Plant--1988." Harvard Business School Case 694-051, October 1993. (Revised November 1994.)
- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- 24 Mar 2009
- First Look
First Look: March 24, 2009
authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers greater capacity, but View Details
Keywords: Martha Lagace
- Career Coach
Deborah Resnick
development coach. Deborah has extensive experience helping students and alumni build confidence and effectiveness with networking and interviewing (including case interviews). She also works with career switchers, individuals looking... View Details
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
- Program
Risk Management for Corporate Leaders—Virtual
potential threats, identifying and responding to novel risk events, and protecting enterprise value. By improving your ability to organize, manage, and govern the risk management function, you will be better prepared to protect your company's assets, View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise, Dongfeng had entered into numerous joint ventures to produce automobiles under foreign brands, but its foray into selling vehicles under its own View Details
Keywords: Sean Silverthorne
- Program
Strategic Marketing for Driving Growth
changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your business objectives Build and evolve... View Details
- 01 Apr 2014
- First Look
First Look: April 1
opportunistic low-ball offers. Working Papers The Effect of Management Control Elements on Coordination By: Bormann, Sara, Jan Bouwens, and Christian Hofmann Abstract—This study examines how control elements of a firm affect coordination among profit centers. The... View Details
Keywords: Sean Silverthorne
- Program
The Business of Entertainment, Media, and Sports
and anticipate the continuing impact of technological change on your business Expand your personal and professional network Extend your network by living and working with accomplished executives from various... View Details
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
opportunities allow us to share our recent projects, company history, and a day-to-day look at our firm. It also is a great opportunity for us to network with potential candidates for both intern and full-time opportunities ahead of... View Details
Keywords: Real Estate