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- Faculty Publications (194)
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All HBS Web
(538)
- News (69)
- Research (420)
- Multimedia (1)
- Faculty Publications (194)
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- September 1972 (Revised September 1983)
- Case
Timex Corp.
The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches.
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Keywords:
Product;
Marketing Strategy;
Multinational Firms and Management;
Global Strategy;
Manufacturing Industry;
Apparel and Accessories Industry
Knickerbocker, Frederick T. "Timex Corp." Harvard Business School Case 373-080, September 1972. (Revised September 1983.)
- January–February 2017
- Article
Africa's New Generation of Innovators
By: Clayton M. Christensen, Efosa Ojomo and Derek van Bever
With a young, urbanizing population, abundant natural resources, and a growing middle class, Africa seems to have all the ingredients necessary for huge growth. Nevertheless, a number of multinationals have recently left the continent, discouraged by widespread...
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Christensen, Clayton M., Efosa Ojomo, and Derek van Bever. "Africa's New Generation of Innovators." Harvard Business Review 95, no. 1 (January–February 2017): 129–136.
- February 2005 (Revised June 2007)
- Case
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of...
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Keywords:
Economy;
Market Entry and Exit;
Business Subsidiaries;
Revenue;
Profit;
Market Participation;
Programs;
Rural Scope;
Poverty;
Multinational Firms and Management;
Consumer Products Industry;
Consumer Products Industry;
India
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
- 13 Nov 2012
- First Look
First Look: November 13
Chen Abstract The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational View Details
Keywords:
Sean Silverthorne
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
ears around the world is critical” Nearly 20 years later and in its sixth edition, Bartlett's case-filled textbook (which he describes as a "continuing passion") offers the opportunity to reexamine the ever-changing nature of View Details
Keywords:
by Julia Hanna
- April 2011 (Revised September 2011)
- Case
Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
By: Geoffrey G. Jones and Christina Lubinski
This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal...
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Keywords:
Risk Management;
War;
Business History;
Multinational Firms and Management;
Global Strategy;
Ownership;
Government and Politics;
Business and Government Relations;
Consumer Products Industry;
Germany
Jones, Geoffrey G., and Christina Lubinski. "Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism." Harvard Business School Case 811-060, April 2011. (Revised September 2011.)
- 17 Jan 2023
- Cold Call Podcast
Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Hindustan Unilever, the Indian subsidiary of the multinational company Unilever—and sales skyrocketed, leading other companies to quickly follow with their own products. Skincare products are regulated under...
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- Article
Recent Advances in the Empirics of Organizational Economics
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries...
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Keywords:
Economics;
Management Practices and Processes;
Performance Productivity;
Geographic Location;
Motivation and Incentives;
Factories, Labs, and Plants;
Competition;
Human Capital;
Markets;
Governing Rules, Regulations, and Reforms;
Multinational Firms and Management;
India;
Brazil;
United States
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
strategies that have worked and some that haven't. Q: How does the business of multinationals change in emerging markets? Palepu: Often the main prize today is the emerging middle class, which aspires to consume world-class View Details
Keywords:
by Martha Lagace
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
picture of the micro-underpinnings of this phenomena. Q: What about multinational corporations? How do they fit into this scenario? A: One of the strongest trends of globalization is that U.S. multinationals...
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- March 2001 (Revised March 2003)
- Case
Kelon (A): China's Corporate Dragon
By: Yasheng Huang and David Lane
Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations....
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Keywords:
Competition;
Multinational Firms and Management;
Ownership;
Consumer Products Industry;
China
Huang, Yasheng, and David Lane. "Kelon (A): China's Corporate Dragon." Harvard Business School Case 701-053, March 2001. (Revised March 2003.)
- 2006
- Article
The End of Nationality? Global Firms and 'Borderless Worlds'
By: G. Jones
This article provides a historical perspective to current debates whether large global firms are becoming "stateless" and whether this is a historically new phenomenon. It shows that a great deal of international business in the nineteenth century was not easily fitted...
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Keywords:
Business Subsidiaries;
Multinational Firms and Management;
Trade;
Ownership;
International Finance;
Economic Systems;
International Accounting;
Globalized Economies and Regions;
Geographic Location;
Nationality;
Boundaries;
Global Strategy
Jones, G. "The End of Nationality? Global Firms and 'Borderless Worlds'." Zeitschrift für Unternehmensgeschichte 51, no. 2 (2006): 149–166.
- 19 Oct 2010
- First Look
First Look: October 19, 2010
charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S. View Details
Keywords:
Sean Silverthorne
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an...
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Keywords:
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's...
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Keywords:
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Competition;
Corporate Strategy;
Retail Industry;
China
Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
- Article
Gains from Foreign Direct Investment: Macro and Micro Approaches
By: Laura Alfaro
This paper discussed the importance of an “integrated approach” to the study of the effects of FDI on host countries. Macro-level work that examines countries at different stages of development and institutional capacity is needed to surface the role of local...
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Alfaro, Laura. "Gains from Foreign Direct Investment: Macro and Micro Approaches." World Bank Economic Review 30, Suppl. 1 (March 2017): S2–S15. (World Bank’s ABCDE Conference Keynote Presentation. Published early online March 23, 2016.)
- January–February 2019
- Article
Cracking Frontier Markets
By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon
Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
Keywords:
Emerging Markets;
Market Entry and Exit;
Growth and Development Strategy;
Demand and Consumers;
Innovation and Invention;
Development Economics
Christensen, Clayton M., Efosa Ojomo, and Karen Dillon. "Cracking Frontier Markets." Harvard Business Review 97, no. 1 (January–February 2019): 90–101.
- 17 Mar 2009
- First Look
First Look: March 17, 2009
Markets and Multinational Transfer Pricing Authors:Romana L. Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels; for instance,...
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Keywords:
Martha Lagace