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Show Results For
-
All HBS Web
(197)
- News (27)
- Research (143)
- Events (2)
- Multimedia (2)
- Faculty Publications (125)
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- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be...
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Keywords:
Digital Marketing;
Business Model;
Cost;
Profit;
Revenue;
Consumer Behavior;
Internet and the Web;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- March 2009 (Revised January 2010)
- Case
DreamWorks SKG Inc.: To Distribute or Not to Distribute?
By: Juan Alcacer, David J. Collis and Mary Furey
Alcacer, Juan, David J. Collis, and Mary Furey. "DreamWorks SKG Inc.: To Distribute or Not to Distribute?" Harvard Business School Case 709-488, March 2009. (Revised January 2010.)
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- October 2006 (Revised March 2007)
- Case
Production I.G: Challenging the Status Quo
By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),...
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Keywords:
Business Growth and Maturation;
Competitive Advantage;
Markets;
Animation Entertainment;
Going Public;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Tokyo
Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
- August 2005 (Revised July 2014)
- Case
Can Bollywood Go Global?
By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries...
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Keywords:
History;
Competition;
Film Entertainment;
Globalized Markets and Industries;
Product Development;
Motion Pictures and Video Industry;
India
Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and...
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Keywords:
Advertising Campaigns;
Film Entertainment;
Marketing Strategy;
Product Launch;
Product Positioning;
Distribution Channels;
Religion;
Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- April 1984
- Case
General Cinema Corp. (B)
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. "General Cinema Corp. (B)." Harvard Business School Case 384-241, April 1984.
- September 2017
- Supplement
Actera Group: Investing in Mars Cinema Group (B)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,...
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- September 2011 (Revised March 2014)
- Case
Brightcove, Inc. in 2007
By: Andrei Hagiu and David B. Yoffie
Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing...
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Keywords:
Competition;
Entrepreneurship;
Investment;
Diversification;
Digital Platforms;
Business Strategy;
Internet and the Web;
Business Model;
Distribution;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will...
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Keywords:
Demand and Consumers;
Distribution Channels;
Sales;
Marketing Strategy;
Online Technology;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- 16 Aug 2016
- First Look
August 16, 2016
objectives. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50797 Harvard Business School Case 516-117 Legendary Entertainment: Moneyball for Motion Pictures Legendary, the Hollywood...
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Keywords:
Sean Silverthorne
- June 2005
- Teaching Note
The Walt Disney Co.: The Entertainment King (TN)
By: David J. Collis
Teaching Note to (9-701-035).
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- 10 Apr 2007
- First Look
First Look: April 10, 2007
conclude that stars add more value than they capture. I discuss implications for managers in the motion picture industry. Brokerage, Boundary Spanning, and Leadership in Open Innovation Communities...
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Keywords:
Martha Lagace
- March 2016 (Revised May 2016)
- Case
UFO Moviez—Gentle Disruption
By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution...
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Keywords:
Film Entertainment;
Information Technology;
Distribution;
Disruption;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
India
Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
- 2009
- Case
What People Want (and How to Predict It)
By: Thomas H. Davenport and Jeanne G. Harris
Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of...
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Keywords:
Product Development;
Creativity;
Customer Satisfaction;
Forecasting and Prediction;
Markets;
Business Model;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Davenport, Thomas H., and Jeanne G. Harris. "What People Want (and How to Predict It)." 2009.
- December 2003 (Revised April 2004)
- Case
Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats
Investigates how the rise of digital video formats threatens to make videocassette technology obsolete; how this technological substitution might alter the economics and structure of the video rental and retail industries; and how Blockbuster Inc., the industry leader,...
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Keywords:
Risk and Uncertainty;
Decisions;
Technological Innovation;
Competition;
Change Management;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats." Harvard Business School Case 704-407, December 2003. (Revised April 2004.)
- December 2003 (Revised May 2004)
- Case
Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry
Provides a comprehensive background of the video rental industry and home entertainment giant, Blockbuster Inc. Follows the life of Blockbuster Inc. from its first days under founder Wayne Huizenga to its most recent developments under 2003 CEO John Antioco. By looking...
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Keywords:
Risk and Uncertainty;
Decisions;
Technological Innovation;
Competition;
Change Management;
Economics;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry." Harvard Business School Case 704-404, December 2003. (Revised May 2004.)
- 04 Apr 2017
- First Look
First Look at New Research, April 4
productions. He reflects on the movie-making business and on the numerous barriers to entry he may face in entering the competitive motion picture industry. Purchase this case:...
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Keywords:
Sean Silverthorne
- January 2020 (Revised July 2020)
- Supplement
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses...
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Keywords:
Market Entry;
Growth Strategy;
Profit Vs. Growth;
Subscription Business;
Cash Burn;
Data Analytics;
Get-big-fast;
Buyer Power;
Strategy Implementation;
Movie Industry;
Racing;
Business Strategy;
Value Creation;
Consolidation;
Cash Flow;
Growth Management;
Business Startups;
Entrepreneurship;
Disruptive Innovation;
Mobile Technology;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
United States
- August 2023
- Technical Note
Two Ways of Pursuing a Calling
By: Leslie Perlow and Hannah Weisman
Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus.
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Keywords:
Personal Development and Career;
Job Search;
Job Design and Levels;
Happiness;
Identity;
Well-being;
Motivation and Incentives;
Human Needs;
Satisfaction;
Mission and Purpose;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry