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- 01 Apr 2000
- News
Getting the Message
mean that people aren't paying attention," says Rice's Lisa Klein. "Just like in traditional media, there is still a good portion of Internet advertising that is not directly traceable. General, brand-type advertising still has its...
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Susan Young
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social View Details
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by Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Sharapova," consisting of Sharapova and her advisors at IMG, a leading sports, media, and entertainment agency. Contains rich data on the way in which IMG structures its sales process, and can serve to...
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Martha Lagace
- Web
Print View - Course Catalog
define the entertainment, media, and sports industries, and how those properties together introduce a unique set of challenges and opportunities for managers. Subsequent modules explore: How can View Details
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