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Show Results For
-
All HBS Web
(2,983)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
- 09 Feb 2023
- Blog Post
The Sixth Year of Short Intensive Programs (SIPs) at HBS
Short Intensive Programs (SIPs) are courses that offer a great opportunity for students to think about career choices, gain practical skills, and explore new topics. These are no-fee, no-credit courses over winter break open to both...
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- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical...
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Keywords:
Competition;
Marketing Strategy;
Insurance;
Product;
Policy;
Manufacturing Industry;
Auto Industry;
United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
understand better and engage more with the phenomenon of ‘repugnant transactions,' which, I will argue, often serves as an important constraint on markets and market design." The U.S. View Details
Keywords:
by Martha Lagace
- 02 Nov 2006
- Working Paper Summaries
Resolving Information Asymmetries in Markets: The Role of Certified Management Programs
Keywords:
by Michael W. Toffel
- Web
Marketing - HBS Online
Certificate Courses (2) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by October 24 $1,850 Certificate...
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- 27 Mar 2014
- News
From Marx to Marketing
for HBS to organize a consortium, with four other leading US business schools, that offered a multiphase program to train former Soviet-bloc educators in the teaching of Western-style management. Subsequently, HBS also offered its own,...
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- May 1993 (Revised October 1993)
- Case
Vanity Fair Mills: Market Response System
Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with...
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Keywords:
Organizational Change and Adaptation;
Logistics;
Distribution Channels;
Manufacturing Industry
Buzzell, Robert D. "Vanity Fair Mills: Market Response System." Harvard Business School Case 593-111, May 1993. (Revised October 1993.)
- 15 Apr 2017
- News
Bringing Markets to Myanmar
government's request for this private sector roadmap and lots of flattering about the need for our outside expertise. But it was clear to me we would not have a clue as to the ground we were standing on or meaningful terms of reference...
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- 26 Oct 2021
- Blog Post
Tap into Top Talent with the HBS Leadership Fellows Program
leaders, impact in the defined roles, and leadership opportunities to apply their MBA skill set. The Leadership Fellows Impact When Zeaske refers to the Leadership Fellows Program as a career accelerator, he...
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Keywords:
Social Enterprise
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.
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Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Analysis": Managers are often called on to make recommendations for or against programs that cost money to implement. Before marketing expenditures are made, managers want to be sure that they will be...
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Keywords:
by Sarah Jane Gilbert
- March 1994
- Case
Bose Corp.: The JIT II Program (A)
By: Roy D. Shapiro and Bruce Isaacson
Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much...
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Keywords:
Supply Chain Management;
Planning;
Production;
Alliances;
Order Taking and Fulfillment;
Electronics Industry
Shapiro, Roy D., and Bruce Isaacson. "Bose Corp.: The JIT II Program (A)." Harvard Business School Case 694-001, March 1994.
- 17 Jan 2019
- Blog Post
MBA Curriculum Spotlight: Short Intensive Programs (SIPs)
Now in its second year, Short Intensive Programs (SIPs) are no credit, no fee elective courses for MBA students. SIPs are open to first and second year MBA students. They offer a great opportunity for students to think about career...
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- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
Summing Up The verdict of those responding to the column on the threat of the "disruptive technology" represented by online distance learning for in-class, onsite MBA programs is in. In your opinion, the trend represents an...
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Keywords:
by James Heskett
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content View Details
- 05 Apr 2016
- Blog Post
Summer Internships in the JD/MBA Program
points within contracts, as well as the accounting, finance and business strategy skills taught at business school. I believe the synergies of the JD/MBA program – the courses, philosophies, and teaching styles – create an unmatched...
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- 01 Jun 2003
- News
South Florida and Minnesota Launch Community Programs
Executive Education program Strategic Perspectives in Nonprofit Management. Past recipients have included Janice Price, president and CEO of The Kimmel Center for the Performing Arts, and Jim Balfanz, executive director for City Year...
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- 2018
- Working Paper
Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape
By: Das Narayandas and Mihnea C. Moldoveanu
Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,...
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Keywords:
Executive Education;
Internet and the Web;
Disruption;
Management Skills;
Leadership Development
Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)