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Show Results For
-
All HBS Web
(3,430)
- People (12)
- News (804)
- Research (1,960)
- Events (1)
- Multimedia (7)
- Faculty Publications (912)
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research...
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Keywords:
Building Theory;
Grounded Theory;
Theories-in-use;
Theory Construction;
Theory Development;
Marketing;
Knowledge;
Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- 2015
- Discussion Paper
The Roles of Import Competition and Export Opportunities for Technical Change
By: Claudia Steinwender
A variety of empirical and theoretical trade papers have suggested and documented a positive impact of trade on the productivity of firms. However, there is less consensus about the underlying mechanism at work. While trade papers focus on access to export markets,...
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Steinwender, Claudia. "The Roles of Import Competition and Export Opportunities for Technical Change." CEP Discussion Paper, No. 1334, February 2015.
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
How can we profit from the structural reality of emerging markets by identifying opportunities to fill voids, serving as market intermediaries? For Khanna and Palepu, an...
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Keywords:
by Martha Lagace
- May 2009 (Revised January 2011)
- Case
Enel: Power, Russia, and Global Markets
By: Rawi E. Abdelal, Richard H.K. Vietor and Sogomon Tarontsi
Although the global trend toward liberalization of electric utilities forced Enel, the largest power company in Italy, to give up some of its assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity...
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Keywords:
Mergers and Acquisitions;
Energy Generation;
Foreign Direct Investment;
Global Strategy;
Globalized Firms and Management;
Globalized Markets and Industries;
Business and Government Relations;
Utilities Industry;
Russia;
Italy
Abdelal, Rawi E., Richard H.K. Vietor, and Sogomon Tarontsi. "Enel: Power, Russia, and Global Markets." Harvard Business School Case 709-046, May 2009. (Revised January 2011.)
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather than conducting the same research...
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Keywords:
by John Quelch
- January 1996 (Revised April 1996)
- Case
Digital Imaging in 1995: Opportunities in the Descent to the Desktop
The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and...
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Keywords:
Technological Innovation;
Innovation Strategy;
Competitive Strategy;
Consumer Products Industry
Teisberg, Elizabeth O., and James Leonard. "Digital Imaging in 1995: Opportunities in the Descent to the Desktop." Harvard Business School Case 796-060, January 1996. (Revised April 1996.)
- September 2012 (Revised June 2017)
- Technical Note
Private Equity Valuation in Emerging Markets
By: Paul A. Gompers, Victoria Ivashina and Timothy Dore
This note provides an opportunity to understand how private equity investors need to adapt to emerging markets.
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Gompers, Paul A., Victoria Ivashina, and Timothy Dore. "Private Equity Valuation in Emerging Markets." Harvard Business School Technical Note 213-043, September 2012. (Revised June 2017.)
- 13 Jan 2012
- Working Paper Summaries
Intermediaries for the IP Market
Keywords:
by Andrei Hagiu & David Yoffie
- 18 Jul 2023
- Interview
Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More
By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to...
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Keywords:
Scaling And Growth;
Start-up;
Diversity;
Equity;
Inclusion;
Technology;
Business Startups;
Product Marketing;
Business Growth and Maturation
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
- December 1994 (Revised March 1996)
- Case
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet...
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Keywords:
Product Marketing;
Market Design;
Industry Structures;
Public Ownership;
Problems and Challenges;
Opportunities;
Food and Beverage Industry;
Pharmaceutical Industry;
United States
Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular...
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Keywords:
Fluctuation;
Organizational Change and Adaptation;
Market Entry and Exit;
Entrepreneurship;
Luxury;
Business Strategy;
Society;
Beauty and Cosmetics Industry;
United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the...
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Keywords:
by John Quelch
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
As a global financial hub, one of the largest ports in the world and the gateway to Southeast Asia, opportunities are abundant for MBAs in Singapore. On a recent trip there, I found a vibrant start-up scene that is not only supported by...
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Keywords:
All Industries
- May 2019
- Article
The Role of Gatekeepers in Capital Markets
By: Sugata Roychowdhury and Suraj Srinivasan
Gatekeepers in financial markets have the power to provide the institutional stability, fortitude and direction necessary for the development and the smooth functioning of capital markets. At the same time, they are often motivated by their own private incentives....
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Keywords:
Gatekeepers;
Capital Markets;
Governing Rules, Regulations, and Reforms;
Performance Effectiveness
Roychowdhury, Sugata, and Suraj Srinivasan. "The Role of Gatekeepers in Capital Markets." Journal of Accounting Research 57, no. 2 (May 2019): 295–322.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."...
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- August 1995
- Background Note
Managing in an Information Age: IT Challenges and Opportunities
The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a...
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Keywords:
Information Technology;
Information Management;
Restructuring;
Technological Innovation;
Corporate Strategy;
Organizational Design;
Organizational Change and Adaptation;
Information Technology Industry
Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.
- Web
Marketing - Faculty & Research
faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several new developments in marketing that offer opportunities for us...
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- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords:
Commodities;
Coffee;
Mexico;
Foreign Investment;
Institutions;
Immigration;
Developing Agriculture;
Development;
Export Crop;
Emerging Market;
Property Rights;
Labor History;
History;
Capital Markets;
Business History;
Agriculture and Agribusiness Industry;
Latin America;
Mexico;
Central America
- 25 Apr 2014
- News
In emerging economies, business opportunities provide lessons in leadership
Even before a weeklong trip to Accra, Ghana, as part of the required MBA course Field Immersion Experiences for Leadership Development (FIELD), Australian Tim Leach (MBA 2015) knew that exposure to doing business in emerging markets would...
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- August 2001
- Case
Chrysalis Capital: Venture Capital in an Emerging Market
Examines the founding and early development of an Indian venture capital firm. Focuses on the opportunity in the Indian high-technology sector, how the founders have adapted the U.S. venture capital model to an emerging market context, and the organizational challenges...
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Kennedy, Robert E. "Chrysalis Capital: Venture Capital in an Emerging Market." Harvard Business School Case 702-005, August 2001.