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Show Results For
-
All HBS Web
(2,111)
- People (2)
- News (329)
- Research (1,346)
- Events (7)
- Multimedia (6)
- Faculty Publications (638)
- March 2022 (Revised March 2022)
- Module Note
Managing Customers in the Digital Era
By: Eva Ascarza
The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at...
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Keywords:
Customer Relationship Management;
Customer Focus and Relationships;
Technological Innovation
Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)
- 08 May 2008
- Working Paper Summaries
Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry
- October 2018 (Revised July 2019)
- Technical Note
The Brand Management of Places
By: E. Ofek and Nathaniel Schwalb
The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to...
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Keywords:
Place Brand;
Destination Brand;
Nation Brand;
Public Diplomacy;
Brands and Branding;
Management;
Perception;
Public Opinion
Ofek, E., and Nathaniel Schwalb. "The Brand Management of Places." Harvard Business School Technical Note 519-007, October 2018. (Revised July 2019.)
- 2013
- Other Teaching and Training Material
Operations Management Reading: Forecasting
By: Steven C. Wheelwright and Ann B. Winslow
This reading provides an introduction to forecasting methods. It includes a brief summary of methods based on judgment and a longer section on quantitative analysis. It also provides sample data so students can develop an understanding of concepts such as correlation,...
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Wheelwright, Steven C., and Ann B. Winslow. "Operations Management Reading: Forecasting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8042, 2013.
- March 2006
- Module Note
Managing Innovation in an Uncertain World
Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course...
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- Article
Managing Proprietary and Shared Platforms
In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop...
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Keywords:
Governance Controls;
Digital Platforms;
Infrastructure;
Competition;
Cooperation;
Information Infrastructure
Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small production company behind it. Hold Onto Your Complexity:...
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Keywords:
Re: Multiple Faculty
- July 2008 (Revised January 2012)
- Case
Enterprise Risk Management at Hydro One (A)
By: Anette Mikes
An early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable...
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Keywords:
Capital Budgeting;
Knowledge Sharing;
Managerial Roles;
Risk Management;
Strategic Planning;
Situation or Environment;
Environmental Sustainability;
Renewable Energy;
Energy Industry
Mikes, Anette. "Enterprise Risk Management at Hydro One (A)." Harvard Business School Case 109-001, July 2008. (Revised January 2012.)
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
high commitment, high performance company. Martha Lagace: What differentiates HCHP firms and their leaders? Michael Beer: The leaders manage with a multiple stakeholder perspective. Contrary to many CEOs,...
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Keywords:
by Martha Lagace
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
executives is to imply that business management itself is a profession—but is it? Sociologists who study the professions have employed a wide range of perspectives and criteria for determining what makes an occupation a profession. For...
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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- Teaching Interest
Investment Managment for Professional and Personal Investors
By: Luis M. Viceira
IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment...
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- 22 Feb 2011
- News
Harvard professor inspires management executives in Pune
- June 2007 (Revised March 2010)
- Case
Managing Orthopaedics at Rittenhouse Medical Center
By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic
Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of...
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Keywords:
Business Units;
Business Model;
Health Care and Treatment;
Service Operations;
Conflict Management;
Competition;
Health Industry
Bohmer, Richard M.J., Robert S. Huckman, James Weber, and Kevin J. Bozic. "Managing Orthopaedics at Rittenhouse Medical Center." Harvard Business School Case 607-152, June 2007. (Revised March 2010.)
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are putting their faith in people with...
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- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
workers and managers in what to expect, 4) set up a support system, 5) tailor methods for managing careers, 6) scale the program, 7) mainstream the program. The work for View Details
Keywords:
Re: Multiple Faculty
- March 2006
- Background Note
Managing Innovation in an Uncertain World: Course Overview Note
The Harvard Business School Managing Innovation in an Uncertain World course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes multiple levels of analysis--from creating and executing...
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Keywords:
Curriculum and Courses;
Innovation and Management;
Projects;
Opportunities;
Perspective;
Management Analysis, Tools, and Techniques;
Risk and Uncertainty;
Problems and Challenges;
Managerial Roles
MacCormack, Alan D. "Managing Innovation in an Uncertain World: Course Overview Note." Harvard Business School Background Note 606-105, March 2006.
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- March 1995 (Revised January 1998)
- Case
Germany's Evolving Privatization Policies: The Plaschna Management KG
Describes the evolution of the German government's approach to restructuring East German firms. Three organizations and their interactions are examined: 1) the Treuhand, Germany's privatization agency; 2) the Plaschna Management KG, a private organization funded by the...
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Dyck, Alexander, and Karen Wruck. "Germany's Evolving Privatization Policies: The Plaschna Management KG." Harvard Business School Case 795-120, March 1995. (Revised January 1998.)
- Program
Risk Management for Corporate Leaders—Virtual
Public relations executives Attendance by multiple company representatives will foster teamwork and amplify the program's impact, particularly in the context of risk management requiring active collaboration...
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