Publications

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Research Summary

Efficient Consumer Response (ECR)

Seifert is conducting ongoing research on ECR success factor study. Identifying the relevant success factors for ECR-Implementation. Research includes analysis of supply chain mangement and category management implementiation. Statistical data is based on extensive... View Details

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

Educators

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

responsibilities,” she explains. “So to say to students ‘We have a carbon crisis, what can managers do about it?’ will be interesting.” “I’m delighted to be at Harvard. There’s a great deal of interest in... View Details

Keywords: Margie Kelley

May 2005 (Revised February 2006)
Background Note

Introduction to Interest Rate Options

Introduces interest rate derivatives, covering floors, caps, and swaptions. Introduces floors, caps, and swaps by analogy to equity puts, calls, and stocks. As with calls and puts on equity, a put-call parity relationship is shown to exist between caps, floors, and... View Details

Keywords: Interest Rates

Educators

Article

New Interest in Incentive Financing

By: Samuel Hayes

The article presents the findings of a study on incentive financings as they apply to institutional investors, particularly life insurance company investors. The author made contact with investment officers in 29 insurance companies, and have collected a considerable... View Details

Keywords: Motivation and Incentives; Financing and Loans; Institutional Investing

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

litany of reasons why America spawns so many entrepreneurs. There is barely an acknowledgment of what Amar Bhide (HBS MBA '79) has appealingly termed "the venturesome consumer." Yet this... View Details

Keywords: by John Quelch

01 Nov 2019
News

Evolution of the consumer focus in healthcare

2010
Chapter

Consumer Policy: Business and the Politics of Consumption

By: Gunnar Trumbull

Keywords: Demand and Consumers; Policy

08 Nov 2018
Working Paper Summaries

Arbitration with Uninformed Consumers

Keywords: by Mark Egan, Gregor Matvos, and Amit Seru; Legal Services

10 May 2019
Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer

June 2018
Article

Deviations from Covered Interest Rate Parity

By: Wenxin Du, Alexander Tepper and Adrien Verdelhan

We find that deviations from the covered interest rate parity (CIP) condition imply large, persistent, and systematic arbitrage opportunities in one of the largest asset markets in the world. Contrary to the common view, these deviations for major currencies are not... View Details

Keywords: Interest Rates; Financial Markets; Banks and Banking; Price

Forthcoming
Article

Supply and Demand and the Term Structure of Interest Rates

By: Robin Greenwood, Samuel G. Hanson and Dimitri Vayanos

We survey the growing literature emphasizing the role that supply-and-demand forces play in shaping the term structure of interest rates. Our starting point is the Vayanos and Vila (2009, 2021) model of the term structure of default-free bond yields, which we present... View Details

Keywords: Demand and Consumers; Interest Rates; Bonds; Financial Markets

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry

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June 1985 (Revised August 1994)
Background Note

U.S. Government Debt Market and the Structure of Interest Rates, The

Concerns U.S. Government Debt Market and various conventions used to depict the structure of interest rates. View Details

Keywords: Sovereign Finance; Bonds; Interest Rates

Educators

Article

The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century

By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein

After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer... View Details