Filter Results
:
(11,347)
Show Results For
-
All HBS Web
(11,347)
- People (11)
- News (1,836)
- Research (8,057)
- Events (19)
- Multimedia (73)
- Faculty Publications (6,312)
Show Results For
-
All HBS Web
(11,347)
- People (11)
- News (1,836)
- Research (8,057)
- Events (19)
- Multimedia (73)
- Faculty Publications (6,312)
- June 2023
- Teaching Note
NIO: A Chinese EV Company’s Global Strategy
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 322-106. Through this case, students will discuss the impacts of government policy on promoting a new industry, how a company with Chinese roots becomes a truly global company, and the paths forward for Chinese businesses in the face of...
View Details
- 24 May 2017
- Working Paper Summaries
Digital Labor Markets and Global Talent Flows
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D...
View Details
Keywords:
Profit;
Innovation and Management;
Demand and Consumers;
Duopoly and Oligopoly;
Research and Development;
Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
View Details
Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- 20 Apr 2010
- News
Global Strategy Stabilized I.B.M. During Downturn
- January 2019 (Revised December 2020)
- Module Note
Market Attractiveness
By: Ashish Nanda
As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their...
View Details
Nanda, Ashish. "Market Attractiveness." Harvard Business School Module Note 719-467, January 2019. (Revised December 2020.)
- 23 Sep 1992
- Lecture
Economic Strategies for a Global Economy
By: W. Carl Kester
Kester, W. Carl. "Economic Strategies for a Global Economy." Lecture at the United States Senate, hearings of the U.S. Senate Committee on the Judiciary (Senator Joseph R. Biden, Jr., Delaware, Chairman), U.S.Senate, Washington, D.C., September 23, 1992. (Provided testimony concerning capital investment, corporate governance, cost of capital, and the international competitiveness of the U.S. economy.)
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details
- 2004
- Chapter
Rooting Marketing Strategy in Human Universals
By: Luc Wathieu, Yu Ivory Liu and Gerald Zaltman
Wathieu, Luc, Yu Ivory Liu, and Gerald Zaltman. "Rooting Marketing Strategy in Human Universals." Chap. 4 in The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
- January 2013
- Supplement
Wanxiang Group: A Chinese Company's Global Strategy (B)
By: William C. Kirby, Nancy Hua Dai and Erica M. Zendell
Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to...
View Details
Keywords:
Business History;
Global Strategy;
Business Conglomerates;
Vertical Integration;
Goals and Objectives;
Mergers and Acquisitions;
Auto Industry;
China;
United States
Kirby, William C., Nancy Hua Dai, and Erica M. Zendell. "Wanxiang Group: A Chinese Company's Global Strategy (B)." Harvard Business School Supplement 313-096, January 2013.
- 20 Apr 2009
- News
Strategies for marketing in a recession
- 04 Jun 2009
- News
Markets Want Exit Strategy from BOE
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
semiconductors and container ships. Samsung has set a vision 2020 goal of reaching $400B in revenues by exploring new territories such as biotechnology, virtual reality, and applications of 5G wireless technology, among others. In this backdrop of Samsung, the View Details
Keywords:
Technology
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their...
View Details
Keywords:
Global Business;
Multinational;
Globalization;
Business History;
Strategy;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- May–June 1978
- Article
Strategies for Low Market Share Business
By: Richard G. Hamermesh, M. Jack Anderson Jr. and J. Elizabeth Harris
Keywords:
Business Ventures
Hamermesh, Richard G., M. Jack Anderson Jr., and J. Elizabeth Harris. "Strategies for Low Market Share Business." Harvard Business Review 56, no. 3 (May–June 1978).