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Publications

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  • 15 Nov 2016
  • First Look

November 15, 2016

hiring (in this study, by the head office of a U.S. retail chain) or decentralized hiring (by store managers) leads to higher quality employee-company matches. While centralized hiring can ensure that enough resources are invested in... View Details
Keywords: Sean Silverthorne
  • May 2024 (Revised July 2024)
  • Case

Lowe’s: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry
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  • February 2023 (Revised June 2023)
  • Case

Doing Business in Santiago, Chile

By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
The case uses the example of the opening of the first IKEA furniture store in Chile – which is operated by Chilean group Falabella – to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Chile’s economic... View Details
Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Chile; Latin America
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  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

trucks unload their just-in-time goods from automated distribution centers on a weekly basis, and the variety of products available is seemingly infinite. A typical department store now stocks some 800,000 items, with that number climbing... View Details
Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 30 Sep 2008
  • First Look

First Look: September 30, 2008

benefit of increased labor is improved quality. The objective of this paper is to examine the effect of labor on profitability through its impact on quality. Since employees at retail stores perform both production-related activities and... View Details
Keywords: Martha Lagace
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end retailer using... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

stocks. Together, these tendencies generate geographically varying demand for dividends. Firms headquartered in areas where seniors constitute a large fraction of the population are more likely to pay dividends, initiate dividends, and... View Details
Keywords: Sean Silverthorne
  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
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  • October 2014
  • Case

Mothercare, 2014

By: John R. Wells and Galen Danskin
In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details
Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom
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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the... View Details
Keywords: Sean Silverthorne
  • August 2006
  • Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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  • 10 May 2020
  • Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

He wrote: “For Sale: Baby shoes, never worn.”  In this vein, we were given a generous 20 words to introduce an essential part of our identity to our classmates.  I wrote: 1919 the 19th amendment 1972 Title IX 1973 Roe v. Wade 2019 Here I... View Details
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

ExtraCare, and pay-for-membership cards for stores including Costco. In a very basic form loyalty schemes have been around for as long as people have been exchanging goods—consider the farmer who threw in an extra ear of corn for his best... View Details
Keywords: by Maggie Starvish; Retail
  • 2019
  • Article

Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity while Adopting Paradoxical Frames

By: Goran Calic, Sébastien Hélie, Nick Bontis and Elaine Mosakowski
Purpose: Extant paradox theory suggests that adopting paradoxical frames, which are mental templates adopted by individuals in order to embrace contradictions, will result in superior firm performance. Superior performance is achieved through learning and creativity,... View Details
Keywords: Cognition and Thinking; Creativity; Learning
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  • 04 Jan 2012
  • First Look

First Look: January 4

ultimate "target agreement" with sufficient support to be sustainable. For example, generating the backing necessary from several organizational units for a proposed project to be approved may call for a small-scale... View Details
Keywords: Carmen Nobel
  • Research Summary

Managing Processes

David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

Professors Ananth Raman and Roy Shapiro are two members of the HBS faculty team that developed the new Executive Education program, Managing the Supply Chain: The General Manager's Perspective. In this conversation with the Executive... View Details
Keywords: by Staff
  • 01 Mar 2022
  • What Do You Think?

Is It Time for More Reverse Mentoring?

widening the generational gap in using cryptocurrency, buying and storing art and wine with nonfungible tokens, trading new kinds of securities on new internet investment sites offering new features, and... View Details
Keywords: by James Heskett
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage