Publications

June 1991 (Revised April 1993)
Case

General Electric: Jack Welch's Second Wave (A)

By: Christopher A. Bartlett

By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of... View Details

Keywords: Business Conglomerates; Transformation; Employee Relationship Management; Planning; Corporate Strategy

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

January 2024
Case

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details

Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry

01 Jun 2009
News

HBS Faculty Comment on the General Motors Bankruptcy

29 Feb 2024
News

Harvard Business School Students Are Being Encouraged To Use Generative AI In The Classroom

July 1982 (Revised April 1984)
Background Note

Some Avenues for Ethical Analysis in General Management

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy. View Details

Keywords: Management; Analysis; Ethics

September 2009 (Revised November 2021)
Case

OnStar: Not Your Father's General Motors

By: Clayton M. Christensen

After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture... View Details

Keywords: Change Management; Decision Choices and Conditions; Growth and Development Strategy; Corporate Strategy; Technology; Risk and Uncertainty; Joint Ventures; Corporate Entrepreneurship; Product Positioning; Risk Management; Auto Industry; Telecommunications Industry

September 2012 (Revised September 2014)
Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong

This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia

09 Sep 2015
News

Alumni Survey on U.S. Competitiveness: U.S. Economy’s Failure to Generate Shared Prosperity a Concern for Business

27 Oct 2013

General Outreach Event in Mumbai

This event is an opportunity to learn more about the MBA program at Harvard Business School. The event will include a short presentation from an Admissions Board Member followed by an alumni panel. Registration is Required. View Details

24 Oct 2013

General Outreach Event in Toronto

This event is for prospective students to learn more about the MBA program at Harvard Business School. The event will include a panel of HBS alumni. It will take place from 7:00-9:00pm. Please review the MBA Program and MBA Admissions... View Details

12 Apr 2019
Video

Celebrating General Shoe Company, the Inaugural HBS Case

July 2023
Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States

Web

General Management - Faculty & Research

Publishing Seminars & Conferences There are no upcoming events. More Seminars & Conferences Faculty Positions Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or... View Details

December 1996 (Revised November 2006)
Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.

Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details

Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry

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June 19, 2023
Article

Should You Start a Generative AI Company?

By: Julian De Freitas

Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software

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July 2003 (Revised September 2003)
Case

Refinancing of Shanghai General Motors (B), The

By: Mihir A. Desai and Mark Veblen

This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai

May 2021
Case

Inclusive Innovation at Mass General Brigham

By: Katherine Baldiga Coffman and Olivia Hull

Massachusetts General Brigham (MGB) Chief Innovation Officer Christopher Coburn had overseen a period of exciting transformation and growth in healthcare innovation at MGB. In November 2019, the health system was the largest recipient of National Institutes of Health... View Details