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- Faculty Publications (104)
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- All HBS Web (246)
- Faculty Publications (104)
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- 17 Sep 2013
- First Look
First Look: September 17
empirical research estimates the average effects of these actions across firms. This paper promotes Random Coefficients Models (RCMs) as an ideal empirical methodology to study firm heterogeneity in Strategy...
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Sean Silverthorne
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and micro patterns of multinational...
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Martha Lagace
- 21 Feb 2012
- First Look
First Look: Feb. 21
substantial variation in management practices across organizations in every country and every sector, mirroring the heterogeneity in the spread of performance in these sectors. One factor linked to this variation is ownership. Government,...
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Sean Silverthorne
- Web
Business, Government & the International Economy - Faculty & Research
and retail markups are negatively correlated. For the most part, we find similar patterns across countries, though there is substantial heterogeneity in the split of markups between the manufacturer and retailers. Our analysis also...
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- Web
Marketing - Faculty & Research
classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and sustaining value for an organization. Marketing helps a firm in creating...
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- Web
Students on the Job Market - Doctoral
introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs...
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- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints...
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Dina Gerdeman
- 10 Jan 2012
- First Look
First Look: January 10
also find substantial variation in management practices across organizations in every country and every sector, mirroring the heterogeneity in the spread of performance in these sectors. One factor linked to this variation is ownership....
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Sean Silverthorne
- Web
Behavioral Finance & Financial Stability
non-rational expectations to account for boom-bust macroeconomic cycles. The authors incorporate diagnostic expectations into a workhorse neoclassical business cycle model with heterogeneous firms and risky...
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- 17 Jan 2017
- First Look
First Look at New Research: January 17
preemption of national banks in 2004 from local laws against predatory lending to gauge the effect of the supply of credit on the real economy. Specifically, we exploit the heterogeneity in the market share of national banks across...
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Sean Silverthorne
- 21 Sep 2010
- First Look
First Look: September 21, 2010
http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20press.pdf Working PapersThe Distinct Effects of Information Technology and Communication Technology on Firm Organization Authors:Nicholas Bloom, Luis Garicano, Raffaella Sadun,...
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Sean Silverthorne
- 01 Dec 2023
- News
Wide Horizon
starting a nonprofit? Or philanthropy in general? This internal struggle led to the second pivotal event, when he took these concerns to his mentor, Marshall Payne (MBA 1983), founding partner of the Dallas private equity firm CIC...
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Dan Morrell; Photos by Sarah Wilson
- 24 Dec 2013
- First Look
First Look: December 24
Working Papers Managing the Family Firm: Evidence from CEOs at Work By: Bandiera, Oriana, Andrea Prat, and Raffaella Sadun Abstract—CEOs affect the performance of the firms they manage, and family CEOs seem to weaken it. Yet little is...
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Carmen Nobel
- Web
Finance - Faculty & Research
Economics in 1997, to John Lintner who co-created the Capital Asset Pricing Model and made significant contributions to dividend policy , and Gordon Donaldson whose work helped shape the field of corporate finance . We strive to understand how managers and View Details
- 06 Mar 2012
- First Look
First Look: March 6
criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America, which has weakened the...
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Sean Silverthorne
- Web
Technology & Innovation - Faculty & Research
Technology & Innovation Technology & Innovation December 2014 Article The Distinct Effects of Information Technology and Communication Technology on Firm Organization By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen...
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- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
British merchant houses established business groups with diversified portfolio and pyramidal structures overseas, especially in developing economies, including both British colonies and the independent nations of Latin America. While these types of business groups...
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Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy,...
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Dina Gerdeman
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the parameters of the model using U.S. Census microdata on firm-level output, R&D, and patenting. The model provides a good fit to the...
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Dina Gerdeman