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  • March 2018
  • Case

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details
Keywords: Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry
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  • 06 Dec 2021
  • News

Monaco's Digital Transformation

well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute... View Details
Keywords: Jennifer Gillespie
  • 12 PM – 1 PM EDT, 25 Apr 2017
  • Webinars: Trending@HBS

A Recipe for Digital Disruption

In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
  • August 2024
  • Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks
Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details
Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Care and Treatment; Technological Innovation; Business Strategy; Health Industry; Technology Industry
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  • August 2023 (Revised August 2023)
  • Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks
Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details
Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry
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  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

Avery, it is essential for organizations diving into digital not to give in to the temptation to farm out blogging and social media to outside companies. "You have to be confident that whoever is... View Details
Keywords: by Michael Blanding; Education
  • 16 Jul 2024
  • Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial... View Details
Keywords: by Michael Blanding; Financial Services
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is moving, albeit slowly, toward... View Details
Keywords: by Peter K. Jacobs
  • March 12, 2021
  • Article

Is Your C-Suite Equipped to Lead a Digital Transformation?

By: J. Yo-Jud Cheng, Cassandra Frangos and Boris Groysberg
The pandemic has rapidly accelerated many companies’ digital efforts, but do they have the right executives in place to lead this sort of transformation? To answer this question, the authors analyzed more than 100 search specifications for C-suite positions in Fortune... View Details
Keywords: Management Teams; Information Technology; Transformation; Competency and Skills; Digital Transformation
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  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

address customers‘ evolving needs and desires, rather than simply selling their existing products and solutions. 3. Build a data-informed culture by upskilling talent Fewer than half of survey respondents reported that their organizations had the View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

But if you ask Bob Higgins, Wyc Grousbeck, and Mark Wan—all seasoned sports team owners-—about the secret to investment success in sports, they'll tell you it has little to do with owning a team. Rather, it's all about the media... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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  • December 2009
  • Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

challenges and opportunities posed by digital platforms, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power is a new book by Harvard Business School Professor David... View Details
Keywords: by Martha Lagace
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social View Details
Keywords: by Julia Austin
  • 11 Mar 2001
  • Research & Ideas

Digital Designs on the Inner City

An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
  • 02 Jun 2020
  • News

Risking Authenticity in the Digital Age

  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Digitally mature companies have the right technical expertise (such as experienced data scientists or analysts), tools (dashboards and data visualization applications), and platforms (computing... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 01 Dec 2020
  • News

Finding The Right Patient-Provider Match

Kyruus, a Boston-based firm he cofounded that helps health care systems to manage their provider data and make it easier to connect patients with the right care—steps that ultimately benefit both patients and practitioners. Gardner... View Details
Keywords: Susan Young
  • 18 Apr 2019
  • Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

was inspired by the many forces shaping the future of entertainment & media: digital transformation, globalization, representation, creative trends, and changing dynamics in media investment. These... View Details
Keywords: Entertainment / Media / Sports