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Show Results For
-
All HBS Web
(2,574)
- People (4)
- News (592)
- Research (1,411)
- Events (8)
- Multimedia (31)
- Faculty Publications (843)
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...
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Keywords:
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategic Positioning;
Strategy;
Information Technology;
Competitive Strategy;
Technological Innovation;
Competitive Advantage;
Product Positioning;
Communication;
Competition;
Leadership;
Strategic Planning;
Computer Industry;
Telecommunications Industry;
Technology Industry
Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes...
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Keywords:
Customer Focus and Relationships;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Product Marketing;
Industry Structures;
Production;
Supply Chain Management;
Competition;
Competitive Strategy;
Consumer Products Industry;
Food and Beverage Industry;
United States
Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
- July 2008 (Revised September 2008)
- Case
Work is Good: Branding the Employ+Ability Mission
By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is...
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Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically...
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Keywords:
by Benson Shapiro
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which...
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Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which...
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Keywords:
Marketing Strategy;
Decision Choices and Conditions;
Leadership Style;
Sales;
Product Development;
Competitive Strategy;
Partners and Partnerships;
Demand and Consumers;
Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- 15 Sep 2022
- Blog Post
6 Things to Know About Sustainability at HBS
Sustainability is a core value at HBS, and we endeavor to build a healthier, more sustainable, and inclusive community. We know that environmental sustainability is of growing interest to our student community and teamed up with the HBS...
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- December 2011 (Revised May 2012)
- Case
Heavy Metal (A): Baosteel Enters Brazil
What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging...
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Keywords:
Global Business;
China;
Developing Countries;
Latin America;
Industrial Development;
Strategy And Execution;
Analysis;
Industrial Analysis;
Heavy Industry;
Country Analysis;
Brazil;
Economic Analysis;
Natural Resources;
Infrastructure;
Planning;
Capacity Planning;
Contingency Planning;
Demand Planning;
Competition;
Core Competencies;
Corporate Strategy;
Strategic Positioning;
Five Forces;
Bargaining Power Of Suppliers;
Globalization;
Government and Politics;
Policy;
Emerging Markets;
Foreign Direct Investment;
Mining;
Steel Industry;
Mining Industry;
China;
Brazil
Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)
- February 2003 (Revised November 2006)
- Case
Silvio Napoli at Schindler India (A)
By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by...
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Keywords:
Business Subsidiaries;
Decisions;
Cross-Cultural and Cross-Border Issues;
Employees;
Management Teams;
Strategic Planning;
India;
Switzerland
Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)
- August 2019 (Revised March 2023)
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...
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Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management;
Technology Industry
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
- 19 Apr 2017
- Video
PLD Living Groups: Ultimate Teamwork
- Apr 19 2017
- Testimonial
PLD Living Groups: Ultimate Teamwork
- September 2003 (Revised September 2005)
- Background Note
Financial Reporting and Control Framework
Details the framework adopted in the core Financial Reporting and Control course.
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Keywords:
Financial Reporting
Bradshaw, Mark T., and Susan L. Kulp. "Financial Reporting and Control Framework." Harvard Business School Background Note 104-038, September 2003. (Revised September 2005.)
- Teaching
Overview
Core strategy, competitive strategy, organizational economics, strategic change and innovation, international business, non-profit management, non-market strategy
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- March 2022
- Supplement
Pakistan Rising: Bazaar's Growth Story (B)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks...
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Keywords:
B2B;
Business Model;
Emerging Markets;
For-Profit Firms;
Strategy;
Digital Platforms;
Information Technology;
Value Creation;
Globalization;
Competition;
Expansion;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Pakistan
Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (B)." Harvard Business School Supplement 822-099, March 2022.
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several...
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Keywords:
by James Heskett
- 2010
- Working Paper
The Architecture of Complex Systems: Do Core-periphery Structures Dominate?
By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details
Keywords:
Innovation and Management;
Product Design;
Practice;
Core Relationships;
Software;
Information Technology Industry
MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "The Architecture of Complex Systems: Do Core-periphery Structures Dominate?" Harvard Business School Working Paper, No. 10-059, January 2010.
- 2009
- Working Paper
Consistency and Monotonicity in One-Sided Assignment Problems
By: Bettina-Elisabeth Klaus and Alexandru Nichifor
One-sided assignment problems combine important features of two well-known matching models. First, as in roommate problems, any two agents can be matched and second, as in two-sided assignment problems, the payoffs of a matching can be divided between the agents. We...
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Keywords:
Markets
Klaus, Bettina-Elisabeth, and Alexandru Nichifor. "Consistency and Monotonicity in One-Sided Assignment Problems." Harvard Business School Working Paper, No. 09-146, June 2009.
- November 2020
- Case
Guild Education: Unlocking Opportunity for America's Workforce
By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by...
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Keywords:
Education;
Digital Platforms;
Information Technology;
Employees;
Social Enterprise;
Education Industry;
Technology Industry;
Colorado
Sahlman, William A., Michael D. Smith, Nicole Tempest Keller, and Alpana Thapar. "Guild Education: Unlocking Opportunity for America's Workforce." Harvard Business School Case 821-050, November 2020.