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  • 2025
  • Working Paper

Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach

By: Ta-Wei Huang and Eva Ascarza
As firms increasingly rely on customer data for personalization, concerns over privacy and regulatory compliance have grown. Local Differential Privacy (LDP) offers strong individual-level protection by injecting noise into data before collection. While... View Details
Keywords: Targeted Intervention; Conditional Average Treatment Effect Estimation; Differential Privacy; Honest Estimation; Post-processing; Analytics and Data Science; Consumer Behavior; Marketing
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  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

of subduing individuality and ensuring conformity. Culture offers an inexpensive and informal way of regulating behavior that is all the more effective because it occurs inside the minds of employees and relies on peer pressure as a... View Details
Keywords: by Ranjay Gulati
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords: Sean Silverthorne
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage... View Details
Keywords: by Dina Gerdeman
  • 15 Nov 2011
  • First Look

First Look: November 15

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470905905,descCd-tableOfContents.html   Working PapersComparing the Investment Behavior of Public and Private Firms Authors:John Asker, Joan Farre-Mensa, and Alexander Ljungqvist... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
Keywords: Sean Silverthorne
  • 2022
  • Working Paper

Small Campaign Donors

By: Laurent Bouton, Julia Cagé, Edgard Dewitte and Vincent Pons
In this paper, we study the characteristics and behavior of small donors, and compare them to those of large donors. We first build a novel dataset including all the 340 million individual contributions reported to the U.S. Federal Election Commission between 2005 and... View Details
Keywords: Campaign Finance; Campaign Contributions; Small Donations; ActBlue; WinRed; TV Advertising; Political Elections; Finance; Demographics; Advertising; Analysis; Analytics and Data Science
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  • 26 Apr 2011
  • First Look

First Look: April 26

examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be nonlinear functions of income and consumption, we derive an View Details
Keywords: Sean Silverthorne
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

likely behavior of the other side or sides. We have contributed to all aspects of this negotiation analytic quest, both theoretical and empirical, but especially by extensive fieldwork studying great... View Details
Keywords: by Martha Lagace
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

the chances of meaningful behavior change. The results were clear: Merely liking a brand neither increases purchasing nor spurs friends to purchase more. Supporting likes with branded content, however, can prompt meaningful View Details
Keywords: Sean Silverthorne
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

“Humans would seem to have many advantages over computers, but that didn’t matter,” says Yeomans, who co-authored the recent article Making Sense of Recommendations in the Journal of Behavioral Decision Making. “I was especially surprised... View Details
Keywords: by Dina Gerdeman
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

behavior associated with false urgency. To use a crisis to reduce complacency, make sure it is visible, unambiguous, related to real business problems, and significant enough that it cannot be solved with small, simple actions. Fight the... View Details
Keywords: by John P. Kotter
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

managers and policymakers whose actions we study.” The consequence of the lack of relevant research is that the business world—and the rest of the world, for that matter—is losing out on some serious brainpower and analytical reason.... View Details
Keywords: by Carmen Nobel; Education
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details
Keywords: by Dina Gerdeman
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

needs, the extent to which they were being met revealed disparity. Q: Why is MBA education at a crossroads? Garvin: We are approaching the end of an era. Since 1959, business schools have taken a more analytical and discipline-based... View Details
Keywords: by Martha Lagace; Education
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and restocking fees that cut into margins. Given the importance of... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55322 forthcoming Journal of Financial Economics Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and... View Details
Keywords: Dina Gerdeman
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

responsible" investments as well as some consumers, activists, and potential employees. Unfortunately, there is little evidence about the validity of these ratings. We examine how well two of the most widely used ratings—those of Kinder, Lydenberg, Domini Research... View Details
Keywords: Sean Silverthorne

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