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- February 1999
- Case
Volant Skis
By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"...
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Keywords:
Change Management;
Technological Innovation;
Growth and Development Strategy;
Operations;
Product Development;
Performance Improvement;
Quality;
Corporate Strategy;
Value Creation
Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
By: Robert S. Kaplan and Nicole Tempest
Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to...
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Keywords:
Balanced Scorecard;
Internet and the Web;
Corporate Entrepreneurship;
Corporate Strategy;
Performance Evaluation;
Finance;
Change;
Situation or Environment;
Measurement and Metrics;
Banking Industry;
Financial Services Industry
Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
- September 1997 (Revised November 1997)
- Teaching Note
Cleveland Turnaround, The: Case and Video TN
By: James E. Austin
Teaching Note for (9-796-151), (9-796-152), (9-796-153), (9-796-154), and (9-797-501).
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- May 1996 (Revised August 2001)
- Case
Timberland and Community Involvement
By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service....
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Keywords:
Ethics;
Values and Beliefs;
Business and Community Relations;
Social Enterprise;
Corporate Strategy;
Apparel and Accessories Industry
Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
- May 1995 (Revised April 1998)
- Case
AT&T Paradyne
By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production...
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Keywords:
Decisions;
Product;
Corporate Accountability;
Activity Based Costing and Management;
System;
Performance Efficiency;
Financial Reporting;
Operations;
Technology Industry;
Telecommunications Industry
Kaplan, Robert S. "AT&T Paradyne." Harvard Business School Case 195-165, May 1995. (Revised April 1998.)
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100...
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Keywords:
Risk and Uncertainty;
Communication Technology;
Market Entry and Exit;
Corporate Entrepreneurship;
Investment;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get...
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Keywords:
Governance;
Contracts;
Growth and Development Strategy;
Negotiation;
Practice;
Business and Community Relations;
Environmental Sustainability;
Perspective;
Culture;
Corporate Strategy;
Latin America
Salter, Malcolm S., and Susan E.A. Hall. Block 16: Conoco's "Green" Oil Strategy (A). Harvard Business School Case 394-001, July 1993. (Revised September 1995.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- April 1993 (Revised May 1993)
- Case
Northern Telecom (A): Greenwich Investment Proposal
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100...
View Details
Keywords:
Risk and Uncertainty;
Communication Technology;
Market Entry and Exit;
Corporate Entrepreneurship;
Investment;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited...
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Keywords:
Wireless Technology;
Decisions;
Distribution Channels;
Marketing Strategy;
Product Development;
Sales;
Emerging Markets;
Resource Allocation;
Performance Capacity;
Communications Industry;
Communications Industry;
United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- January 1992
- Teaching Note
MCI Communications Corporation (1983) TN
Teaching Note for (9-284-057).
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- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Research Summary
The "New" Corporate Communications
Stephen A. Greyser continues to explore the issues and problems
organizations face as they attempt to communicate effectively with a
variety of constituencies. Greyser's work and the course to which it
contributes are structured around the business-media-publics...
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