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Show Results For
- All HBS Web
(2,215)
- People (10)
- News (597)
- Research (1,225)
- Events (3)
- Multimedia (4)
- Faculty Publications (749)
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- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
the needs of human beings, not around the needs of the status quo, didn't happen. Consumer-Driven Health Care was another book that I wrote to help change the demand for health care, to get innovation in the insurance industry. That was more effective in View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
wallet" by adding new business models—for example, if you currently have a product business, can you add information, services, or solutions? Can you expand into adjacent businesses by either taking over activities that used to be... View Details
Keywords: by Lynda M. Applegate
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
For years, the United Kingdom sent out letters to delinquent taxpayers urging them to pay their overdue tax bills. The letters cost the government tens of millions of pounds per year, but, unfortunately, most citizens ignored these pleas for payment. In 2010, the UK... View Details
Keywords: by Dina Gerdeman
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
out to do something fun for themselves and ended up creating a production that continues to attract a huge following. Kraus uses Blue Man Group as an example of finding your "flow"—experiencing such enjoyment from an activity that you... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content store and its... View Details
Keywords: Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
marketed its products as family food, targeting its messages to children as well as adults. Expanding slowly also gave Pujals the chance to work out and test his business model. He was able to determine exactly what sort of investments he... View Details
Keywords: by Walter Kuemmerle
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO.... View Details
Keywords: Martha Lagace
- 21 Oct 2014
- First Look
First Look: October 21
attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost. Purchase this case: http://hbr.org/product/Pivots-and-Incentives-at-/an/915001-PDF-ENG Harvard Business School Case 815-055 Rent the Runway (Abridged) Two months after... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
in-depth examination of new product development and launch strategies in the context of the music industry. Provides rich insights into how grassroots and mass-marketing approaches can facilitate new... View Details
Keywords: Martha Lagace
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Charlotte, which in 2014 owned and managed hospitals and acute care facilities in three states. In 2011, Carolinas launched Dickson Advanced Analytics, which incorporated complex clinical, financial, demographic, and claims data to... View Details
- 08 Oct 2013
- First Look
First Look: October 8
Triandiflou and Ken Burows worked resolutely to plan for the launch of their sales management software company. Soon they recruited a third member, Mike Meisenheimer, to lead product development. Each... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace