product launch - Publications - Faculty & Research

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry

Citation

Purchase

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details

Keywords: by John Quelch; Retail

01 Sep 2011
News

Faculty Research Online

fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

June 2008
Teaching Note

Transparent Value LLC (TN)

By: Sharon P. Katz and Krishna G. Palepu

Teaching Note for [108098]. View Details

Keywords: Agreements and Arrangements; Valuation; Stocks; Price; Performance Expectations; Cash Flow; Revenue; Business Startups; Investment Funds; Product Launch; Financial Services Industry

Citation

Purchase

Volkema was devoted to turning the office furniture company into a profitable enterprise. Developing an extensive 12 person Executive Leadership team, Volkema redesigned HM’s core value system, launching the Blueprint for Corporate... View Details

Keywords: Fabricated Goods

Watson H. Vanderploeg

Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was... View Details

Keywords: Food & Tobacco

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

John G. Searle

The pharmaceutical company that John Searle inherited from his father was moderately successful, with about $1 million in sales in 1936, but under Searle’s guidance the company grew rapidly. G. D. Searle’s biggest growth is owed to the View Details

Keywords: Healthcare

Jodi Gernon

I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details

Keywords: Healthcare;#239;#Consumer Products and Services (B2C)

Barbara G. Proctor

Proctor launched the first adverting agency owned and managed by an African-American woman in 1970. She gained a strong reputation for integrity by refusing to accept assignments for objectionable products... View Details

Keywords: Services

10 Mar 2021
News

Action Plan: Brewing Awareness

bitterness of an IPA. To change that, Murad launched White Owl Brewery in his hometown of Mumbai in 2014. A few years later, contract manufactured at plants in northern and southern India, White Owl currently offers four different brews... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

13 Apr 2021
News

Face Value

As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold in her beauty View Details

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the... View Details

12 Sep 2018
News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details

Profile

Tiffany Pham

“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details

Keywords: Entrepreneurship; Entertainment / Media; Technology

Web

Weekend Sprint: Accelerating Climate Solutions - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details

01 Jun 2012
News

FIELD 3 Tests Students

FIELD course. FIELD 3, the final module, thrust students into experiencing the real-world roles of entrepreneur, analyst, marketer, and investor. It challenged them to refine the leadership and teamwork skills they learned in FIELD 1 last fall, and the View Details

Keywords: FIELD program

Marty Blue

business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details

Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce

01 Dec 2014
News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details

Keywords: Christine Lejeune; fashion; technology

23 May 2019
News

Marla Beck, MBA/MPA 1998

Group invests in Bluemercury 2012 M-61 skincare launched 2014 Appointed Entrepreneur-in-Residence, HBS 2015 Lune+Aster cosmetics launched 2015 Macy’s acquires Bluemercury 2019 Bluemercury opens its 195th... View Details

Keywords: Susan Young

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