Publications

August 2013
Teaching Note

Multiasistencia: Redefining the Relationship with Its Service Professionals

By: F. Asis Martinez-Jerez

Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service profesionals from a referral model to a guaranteed workload one. View Details

Keywords: Outsourcing; Incentives; Relational Contracts; Business Model; Motivation and Incentives; Job Cuts and Outsourcing; Contracts; Insurance Industry; Spain

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

25 Sep 2017
News

10 books that should be on every marketer’s shelf

Research Summary

Flexibility, Information Technology and Operations

Upton is now examining the role of Information Systems in determining long-term operational effectiveness. As Corporate Information Systems have become increasingly monolithic, the dangers of long-term inflexibility loom large. In manufacturing/operations, the... View Details

27 Nov 2013
News

How to Lead While Your Company Is Going Under

31 Jul 2024
Video

Ed Freeman: Can capitalism adapt to serve a changing world?

September 2009 (Revised February 2011)
Case

Eden McCallum: A Network-Based Consulting Firm (A)

By: Heidi K. Gardner and Robert G. Eccles

Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details

Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom

Article

Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA

By: Ying-Chen Hsu, Cheng-Chi Chung, Hsuan-Shih Lee and H. David Sherman

The shipping industry is essential for the economic development of nations like Taiwan as a means delivering and receiving cargo. Shipping has been depressed since 2008 as a result of the financial crisis increasing pressure for the shipping lines to operate more... View Details

Keywords: Network Data Envelopment Analysis; Shipping Line; Centralized Approach; Cross-efficiency; Balanced Scorecard; Performance Evaluation

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July 1997 (Revised August 1997)
Case

numeric investors l.p.

By: Andre F. Perold and Brian J. Tierney

Numeric Investors manages equity portfolios with the use of a momentum model and a value model. The momentum model is based on earnings surprise and analysts' revisions of their earnings estimates. The firm offers long-short as well as long-only strategies, and its... View Details

Keywords: Asset Management; Cost; Equity; Financial Strategy; Investment; Investment Portfolio; Management; Product Development; Performance Efficiency; Business Strategy

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What... View Details

Keywords: by Sean Silverthorne; Music

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

2018
Chapter

New Prospects for Organizational Democracy?: How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs

By: Julie Battilana, Michael Fuerstein and Michael Lee

For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with ideological and organizational ties to a thriving unionism. In 2015, however, things look different. While there are instances of democracy in the... View Details

Keywords: Organizational Design; Social Enterprise; Values and Beliefs; Integration; Theory

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22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

see you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are. And as a consumer or a partner [what] you want most is to be seen.” He says that View Details

Keywords: by Rachel Layne; Technology

October 2023
Case

Hey Jane: Delivering Abortion Pills to the Doorstep

By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta

This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details

Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

leadership models you outline? What should our business readers be noticing about prevailing leadership models, and how should they re-conceive leadership imperatives for the years ahead? A: A successful... View Details

Keywords: by Martha Lagace

December 2010 (Revised January 2011)
Case

Los Grobo: Farming's Future?

By: David E. Bell and Cintra Scott

This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los... View Details

Keywords: Agribusiness; Business Model; Ownership; Networks; Expansion; Information Technology; Agriculture and Agribusiness Industry; Argentina