Marketing Plans - Publications - Faculty & Research

20 Sep 2011
First Look

First Look: September 20

examine whether multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct View Details

Keywords: Sean Silverthorne

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the configuration, pricing, focus on... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

Research Summary

Research Thrust

By: Rakesh Khurana

I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details

21 Mar 2017
First Look

First Look at New Research, March 21

https://www.hbs.edu/faculty/Pages/item.aspx?num=52423 Category Kings and Commoners: How Market-Creation Efforts Can Undermine Firms' Standing in a New Market By: McDonald, Rory, and Kathleen Eisenhardt Abstract—New-industry pioneers... View Details

Keywords: Sean Silverthorne

Web

2022 Reunion Presentations - Alumni

S. Bernstein (MBA 2006, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on what organizations would hire them to do: organizations posted jobs, and people applied for them. For... View Details

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

holiday sales season, the demonstration took place at Jordan Marsh in Boston, one of the region's leading department stores. To orchestrate the rollout of the product, Polaroid hired J. Harold Booth, known for his success in sales and View Details

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

November 2006 (Revised June 2010)
Case

SUN Brewing (B)

In July 2004, Shiv, Nand, and Uday Khemka are discussing their holdings in SUN Interbrew, a leading Russian beer producer that is part of the family's global portfolio of businesses. SUN Interbrew has been operating as a joint venture since 1998, when the Khemka... View Details

Keywords: Mergers and Acquisitions; Investment; Globalized Markets and Industries; Ownership Stake; Family Ownership; Valuation; Food and Beverage Industry; Russia

Citation

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Purchase

04 Sep 2017
Blog Post

HBS Startup Bootcamp and Founders Unfiltered

on data while exploring market fit. Faculty presented central themes of renowned HBS courses like Founders’ Journey and Entrepreneurial Finance. Industry experts offered their insights on how to effectively manage public relations, what... View Details

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category being touted as the next big... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

16 May 2024
News

On the Job

Shamrock factory on Lake Erie. I also worked with her on Bonnie Bell, which is a cosmetics company, and a marketing plan for this new startup called Leggs, which did pantyhose. Then I worked for... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

09 Jan 2014
Working Paper Summaries

Economic Transition and Private-Sector Labor Demand: Evidence from Urban China

Keywords: by Lakshmi Iyer, Xin Meng, Nancy Qian & Xiaoxue Zhao

Web

Bringing a Taste of Japan to the World - Global Activities 2020

from investors in Japan, and in November 2019, with Nakamura and some friends, he presided over a mostly successful “Yasu & Masa’s Ramen” pop-up event in Cambridge. “Everyone ate well, and no one got food poisoning,” he laughs, “but it was definitely a learning... View Details

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Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American... View Details

Keywords: by James Heskett; Auto

02 Mar 2016
News

David Moss is Rewriting History

the US Constitution, you need to understand the time period from which it emerged, Moss argues, and the problems and personalities that shaped it. Today’s case protagonist is Founding Father James Madison; the question he faces is the debate over the “federal... View Details

Keywords: April White

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Case Studies - Social Impact Collaboratory

structure, and a thoughtful investment strategy that aligns with the foundation's mission. CalSTRS Takes on Gun Violence (819079) by Vikram Gandhi and Caitlin Lindsay Reimers Brumme NOVEMBER 2018 (REVISED DECEMBER 2018) In Spring of 2018, Chris Ailman, CIO of the $200... View Details

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Expanding My Worldview Through FIELD Global Immersion - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

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Demonstration Policy | About

about the planned event and agreeing to abide by the School's policies and guidelines (e.g., for use of space) and its Community Values. The School will make all decisions regarding the time, place, and manner of these demonstrations, as... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

of his clients. Anulka proposes a payment plan to her Italian partners. They in turn increase their demands, threatening to kill her if she doesn’t perform. Incensed by their callousness and greed, she gives her dark side full rein,... View Details

Keywords: Publishing Industries (except Internet); Information

Publications