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  • May 2017
  • Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively
In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details
Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Entertainment and Recreation Industry; United States
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  • May 2008
  • Article

When Winning Is Everything

By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
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  • 28 Jun 2021
  • Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

to keep them.” Retaining employees, even in hard times In May 2021, the US unemployment rate dropped to 5.8 percent, with 9.3 million women and men out of work. The lasting effects for companies hurt most by the pandemic, including... View Details
Keywords: by Lane Lambert
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

that CEOs take home versus average employee pay is taking on added importance in 2018, as public companies in the United States are mandated for the first time to disclose pay ratios between the CEO and employees. Harvard Business School... View Details
Keywords: by Dina Gerdeman
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

marketing communications at the company's North America Group, at the time of the launch. "We're positioning Coke Zero as a defender and celebrator of guy enjoyment." The strategy clicked with male... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 2012
  • Article

Demand and Capacity Management in Air Transportation

This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on airlines and their passengers. Significant... View Details
Keywords: Demand Management; Capacity Management; Mathematical Modeling; Congestion And Delays; Trends And Opportunities; Demand and Consumers; Air Transportation; Mathematical Methods; Performance Capacity; Air Transportation Industry
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  • July 23, 2019
  • Article

Is the U.S. on Its Way to Becoming a Cashless Society?

By: Shelle Santana
The rise of digital payments, including credit cards, debit cards, and mobile payments systems, have contributed to the steady shift in payment practices among consumers. According to the FDIC, cash represented just 30% of all payments in 2017, and the percentage of... View Details
Keywords: Payment Methods; Cash; Credit Cards; Consumer Behavior; Change; United States
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  • Summer 2017
  • Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
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  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

  PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging View Details
Keywords: Sean Silverthorne
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details
Keywords: by Julia Austin
  • 02 Jul 2013
  • First Look

First Look: July 2

positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the View Details
Keywords: Anna Secino
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

efficiency. If you're Ford or Toyota, for example, you have to compete in the world market to capture the minimum efficient scale." The second requirement, often in conflict with the first, is a sensitivity and responsiveness to... View Details
Keywords: by Julia Hanna
  • 20 Jan 2014
  • Research & Ideas

Language Wars Divide Global Companies

researcher observed in India during the same week. "We lived and experienced these teams," Neeley says. And they asked questions. Can you tell us about your project? How do you interact with your colleagues at other sites? Describe what you did yesterday from... View Details
Keywords: by Kim Girard
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

along" seem crude and outdated workplace mantras when contrasted with the sophistication of modern business, yet they are still considered sound advice. Compensating Candor HBS professor Max Bazerman of the Negotiation, Organizations & View Details
Keywords: by Garry Emmons
  • 04 Nov 2011
  • Working Paper Summaries

Multi-Sided Platforms

Keywords: by Andrei Hagiu & Julian Wright
  • 01 Dec 2009
  • Working Paper Summaries

Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

Keywords: by Carliss Y. Baldwin & Eric von Hippel
  • 16 Apr 2001
  • Research & Ideas

Strategy and the Internet

applications makes it more difficult to sustain operational advantages than ever. In previous generations of information technology, application development was often complex, arduous, time consuming, and hugely expensive. These traits... View Details
Keywords: by Michael E. Porter
  • December 2018 (Revised August 2019)
  • Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
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  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

quickly. “If you just keep experimenting, people [in the company] will say, when do the sales come in? You don’t have that much time to keep trying,” Datar says. “The only solution is to learn fast, take action, and continue to build on... View Details
Keywords: by Dina Gerdeman; Retail
  • 12 Feb 2007
  • Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail

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