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Show Results For
- All HBS Web
(5,478)
- People (6)
- News (892)
- Research (3,765)
- Events (14)
- Multimedia (14)
- Faculty Publications (2,376)
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- August 2017 (Revised November 2017)
- Case
Accounting for Political Risk at AES
- April 2002 (Revised April 2003)
- Case
Malaysia: Capital and Control
- February 2022 (Revised November 2022)
- Case
Fondeadora
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
- June 2013
- Article
Are There Too Many Safe Securities? Securitization and the Incentives for Information Production
- TeachingInterests
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details
- 07 Apr 2009
- News
Why Obama and Geithner Should Find a Bank Czar
- December 2022 (Revised May 2023)
- Case
Iberdrola: Leading the Energy Revolution
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
- March 2005 (Revised April 2005)
- Case
Ocean & Oil Holdings and the Leveraged Buyout of Agip Nigeria (A)
- Research Summary
Current Research
I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details
- October 2023
- Case
Leading Transformation at IHCL
- 2017
- Working Paper
Private and Public Disclosures in Countries with Weak Institutional Environments: Evidence from Shanghai-Hong Kong Connect
- 2011
- Report
Nordic Globalization Barometer 2011
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
- March 2019
- Article
Evidence of Upcoding in Pay-for-Performance Programs
- September–October 2023
- Article