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Show Results For
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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- Web
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967) - Recruiting
that, in addition to advertising copywriting, I was interested in things like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods...
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- Web
HBS Partner Feature: Love Doesn’t Need a Zip Code - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
safety can be demonstrated before consumers leave for safer substitutes. “The demand shock caused by an accident could actually be good news for companies,” says Luo. “They drive up demand for a product...
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- 03 Dec 2001
- Research & Ideas
Healthcare Conference Looks At Ailing Industry
profligate consumers of it," he said. "Maybe we just need to figure out how to get the high-end, expensive hospitals and doctors to somehow get good at providing inexpensive care. Or maybe we just...
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- Web
Introducing the HBS Heartland Club - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
- Profile
Colt Stander
thinking, design and business have much in common. “To create a good product, you have to know all the influences behind manufacturing the product and consumer behavior. I became interested in business...
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- Web
Strategy Execution - Course Catalog
HBS Course Catalog Strategy Execution Course Number 1312 Professor Dennis Campbell Spring; Q3Q4; 3.0 credits 27 Sessions Paper/Project Educational Objectives Having a good strategy is not enough to succeed in today’s competitive...
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- 01 Dec 2008
- News
Career Services Shifts into High Gear
be transparent, but our information is only as good as the source — and most sources are confused right now.” Kierstead notes that an interesting trend has been an increase in the number of students accepting jobs overseas. In 2007, 47...
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- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
radically different company today," he says. "It's small enough that my fingerprints are everywhere -- you can get your arms around this place." Interbake's smaller size allows it to turn on a dime when it comes to supplying products to meet fickle View Details
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Julia Hanna
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for...
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- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy
- 01 Jun 2020
- News
Meal Plan
consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent...
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- 01 Mar 2015
- News
Ask the Expert: Inside the Fed
(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through financial markets. Sometimes it...
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- 01 Mar 2007
- News
The Joy of Work
AMABILE: A decade of research shows that to be creative, people need to feel good about their work. After thirty years of research, I am still passionate about creativity,” says Teresa M. Amabile, the Edsel Bryant Ford Professor of...
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- 01 Mar 2023
- News
Case Study: Power Nappy
New Venture Competition. Parents are lining up. “We sold our inventory nine months faster than we’d expected,” Saigal says. The Question: Kudos has been selling directly to consumers through its website, in keeping with other eco-friendly...
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- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but...
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Dan Morrell
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one day we’re not going to deliver?...
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Keywords:
Julia Hanna
- Fast Answer
Emerging Market/Frontier Market Fellowship Resources
Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about...
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