Show Results For
- All HBS Web
(3,941)
- Faculty Publications (1,208)
Show Results For
- All HBS Web
(3,941)
- Faculty Publications (1,208)
- September 1988 (Revised September 1993)
- Case
Mrs. Fields Cookies
- August 1988
- Background Note
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
- November 1987
- Background Note
The Magic Matrix: Products and Accounts
- September–October 1987
- Article
Manage Customers for Profits (Not Just Sales)
- June 1987 (Revised May 1992)
- Case
Carolina Power & Light Co.: Customer and Operating Services Group
- December 1986 (Revised November 1989)
- Case
Hewlett-Packard: Manufacturing Productivity Division (A)
- June 1986
- Case
Premier Furniture Co.
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
- February 1982
- Case
MCI Telecommunications Corp. (B): Customer Service Strategy and Organization
- January 1980 (Revised August 1986)
- Case
General Electric vs. Westinghouse in Large Turbine Generators (A)
- Research Summary
Background
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Customer Management in Business-to-Business Markets
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
How to Manage Customers for Increased Profits and Customer Satisfaction
- Teaching Interest
Leading Product Innovation
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details
- Research Summary
Management Control Systems in Multiunit Companies
Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details
- Research Summary