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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that...
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by Danielle Kost
- 20 May 2008
- First Look
First Look: May 20, 2008
the implementation of the CRC 6S management system in all of CRC's 19 profit centers. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107015 'Doer's Profile' Bill Gates (William H.) (1955 - )...
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Martha Lagace
- Career Coach
Alejandro Maldonado
of Pennsylvania (magna cum laude) and an MBA from Harvard Business School ('08). Work Experience: Private Equity (H.I.G. Capital, Advent International, founded Appian Education Ventures), Management Consulting (Bain & Company),...
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- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do...
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- 22 Jul 2008
- First Look
First Look: July 22, 2008
risk-adjusted infant mortality (n=1061). The effects of collaboration vary by goal. Collaboration in unit management increases the chance of mortality, while collaboration in routine production and in process improvement is associated...
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Martha Lagace
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...
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Keywords:
Brands and Branding;
Competition;
Customers;
Disruption;
Disruptive Innovation;
Distribution Channels;
Entrepreneurship;
Finance;
Macroeconomics;
Marketing;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Product Design;
Product Development;
Product Positioning;
Sales;
Social Issues;
Social Marketing;
Business Startups;
Strategic Planning;
Strategy;
Supply Chain Management;
Venture Capital;
Beauty and Cosmetics Industry;
Advertising Industry;
Public Relations Industry;
Chemical Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 31 Aug 2010
- First Look
First Look: August 31
possessed competitive advantages and management skills residing in contacts, knowledge, information, and relationships that sustained long-lasting and successful international businesses and that gave them genuine efficiency-enhancing...
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Sean Silverthorne
- 01 Dec 2022
- News
Full Court Press
Whitaker Peace & Development Initiative, and even former President Barack Obama. Strategic investors like Nigerian conglomerate owner Tunde Folawiyo and Tope Lawani (MBA 1995), co-CEO of Helios Fairfax Partners and cofounder and managing...
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Dan Morrell
- 13 Apr 2010
- First Look
First Look: April 13
Publication:Manufacturing and Service Operations Management (forthcoming) Abstract We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between...
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Martha Lagace
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line...
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- 19 Jan 2011
- First Look
First Look: Jan. 18
capabilities. Forecasts are generally associated with many of the factors that money managers rate as important in their assessments of analyst contributions, including industry growth and competitiveness, low-price strategy, strategy...
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Sean Silverthorne
- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the...
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this...
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by Benson Shapiro
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer...
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Sean Silverthorne
- June 2011 (Revised July 2012)
- Case
Reversing the AMD Fusion Launch
By: Elie Ofek and Ryan Johnson
AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Launch;
Performance Effectiveness;
Strategic Planning;
Competition;
Value Creation;
Computer Industry;
Technology Industry
Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details
- 07 Jul 2015
- First Look
First Look: July 7, 2015
economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a...
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Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
management team wants to target a younger demographic and has revamped its fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder...
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Sean Silverthorne
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by...
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- 07 Apr 2009
- First Look
First Look: April 7, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=609089 Understanding Brands Harvard Business School Note 509-041 For many firms, the brands associated with their products and/or services are...
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Martha Lagace