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  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
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  • July 2022
  • Supplement

General Mills: Responding to the Killing of George Floyd (B)

By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Minneapolis; Minnesota; United States
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  • Video

Entrepreneurship - the HBS Way

    Henry W. McGee

    Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

    Keywords: television; motion pictures; media; e-commerce industry; entertainment; broadcasting; distribution; health care; journalism; wholesale; arts; nonprofit industry
    • Web

    Actively Addressing Unconscious Bias in Recruiting - Recruiting

    include that information in your job description. Be Aware of Bias on Video When having an in-person informational conversation or interview, the backdrop is generally at your office or on campus. With virtual recruiting, those... View Details
    • 08 Aug 2011
    • News

    Summer Venture in Management Program Offers Insights into Harvard MBA Experience

    • October 2024
    • Supplement

    NOW PT (B)

    By: George A Riedel, Allison J. Wigen and Dave Habeeb
    Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy... View Details
    Keywords: Health; Health Care and Treatment; Medical Specialties; Health Industry; United States
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    • June 2024
    • Supplement

    Zeswitz Music (A)

    By: Richard S. Ruback and Royce Yudkoff
    Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
    Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
    Keywords: Customer Focus and Relationships; Business Strategy; Acquisition; Revenue; Marketing; Music Industry; Retail Industry; Pennsylvania
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    • November 2015 (Revised February 2020)
    • Teaching Note

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    • Web

    Answers to Your Top Questions about Financial Aid at HBS - MBA

    Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
    • Web

    Careers - Alumni

    Lessons in resilience from 77-year-old ultramarathoner Eric Spector (MBA 1972) Read More Career Stories Career Transitions Video Series Part 1: Meet the Alumni Considering a career transition? Whether you are making a change within your... View Details
    • December 2015
    • Case

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell and Andrew Otazo
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    • July 1989 (Revised April 1996)
    • Case

    AUCNET: TV Auction Network System

    The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details
    Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States
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      Michael A. Wheeler

      Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

      Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
      • 26 Oct 2010
      • Working Paper Summaries

      When Does a Platform Create Value by Limiting Choice?

      Keywords: by Ramon Casadesus-Masanell & Hanna W. Halaburda; Entertainment & Recreation; Technology
      • January 2018
      • Supplement

      Interview with Case Protagonist Wen Li

      By: Willy C. Shih
      In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details
      Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States
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      • 2024
      • Working Paper

      What Makes Players Pay? An Empirical Investigation of In-Game Lotteries

      By: Tomomichi Amano and Andrey Simonov
      In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video games. Paid loot boxes are contentious. Game producers argue that loot boxes complement the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game.... View Details
      Keywords: Product Design; Consumer Behavior; Ethics; Governing Rules, Regulations, and Reforms; Video Game Industry
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      • July 2024
      • Supplement

      Fail Safe Testing, Inc. (A)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details
      Keywords: Customers; Acquisition; Business Plan; Marketing Strategy
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        Negotiation 360

        Negotiation 360 an app built for Apple and Android personal devices. It empowers users to  track negotiation performance and draw valuable lessons from their own experience. Its interactive features are based on cutting edge theory and proven best practices.
        View Details
        • June 2024
        • Supplement

        Zeswitz Music (B)

        By: Richard S. Ruback and Royce Yudkoff
        Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
        Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
        Keywords: Acquisition; Customer Focus and Relationships; Business Strategy; Revenue; Marketing; Music Industry; Retail Industry
        Related