Publications

July 2023 (Revised July 2023)
Background Note

Generative AI Value Chain

By: Andy Wu and Matt Higgins

Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details

Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value

2010
Chapter

Consumer-Driven Universal Health Care is the Best Solution

By: Regina E. Herzlinger

The best way to achieve universal health insurance coverage is to implement a consumer-controlled system rather than a government-controlled system. View Details

Keywords: Health Care and Treatment; Insurance; Customers; System

07 Mar 2013
HBS Seminar

Mike Toffel, Harvard Business School

November 2012
Case

Occupy Wall Street

By: Rakesh Khurana and Eric Baldwin

This case examines the Occupy Wall Street movement, which emerged in late 2011 in response to the fallout from the global financial crisis of 2008 and the economic downturn that followed. Occupy Wall Street was born out of a sense of frustration with both a global... View Details

Keywords: Occupy Wall Street; Organizational Behavior; Income Inequality; Democracy; Financial Crisis; Campaign Finance; Globalization; Globalized Economies and Regions; Mission and Purpose; Organizational Culture

August 1997 (Revised March 1999)
Case

VeriFone (1997)

By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard

VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details

Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry

Find at Harvard

December 1995 (Revised March 1996)
Case

Nestle and the Twenty-First Century

By: Ray A. Goldberg and Elizabeth Ashcroft

A leading food company rethinks its future in the global food system by major geographical areas. View Details

Keywords: Change Management; Forecasting and Prediction; Geographic Location; Globalization; Strategy; System; Food and Beverage Industry

Find at Harvard

September 1989 (Revised December 1989)
Case

Siemens Electric Motor Works (A) and (B) (Combined)

Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer... View Details

Keywords: Activity Based Costing and Management; Business Strategy; Technology Industry

13 Feb 2015
Working Paper Summaries

A Methodology for Operationalizing Enterprise Architecture and Evaluating Enterprise IT Flexibility

Keywords: by Alan MacCormack, Robert Lagerstrom & Carliss Y. Baldwin; Technology

December 2002 (Revised February 2003)
Case

Mount Auburn Hospital: Physician Order Entry

Mount Auburn Hospital is preparing to introduce a physician order entry (POE) system throughout the hospital, starting with the labor and delivery ward. POE systems replace paper-based and oral medication ordering processes with an information system; the physician... View Details

Keywords: Change Management; Service Delivery; Information Technology; Health Care and Treatment; Innovation and Invention; Health Industry

2010
Working Paper

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details

Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry

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July 1996 (Revised December 2001)
Case

Becton Dickinson--Designing the New Strategic, Operational, and Financial Planning Process

By: Robert L. Simons, Antonio Davila and Afroze A Mohammed

Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as... View Details

Keywords: Organizational Change and Adaptation; Strategy; Business or Company Management; Corporate Accountability; Governance Controls; System; Performance Evaluation

Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

Keywords: retailing; internet; e-commerce industry

November 2005
Case

Playgrounds and Performance: Results Management at KaBOOM! (A)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

KaBOOM!, a successful playground-building social enterprise funded through corporate partnerships, wants to develop a performance measurement system that will enable the organization to expand its impact substantially. The board of directors and management are trying... View Details

Keywords: Governing and Advisory Boards; Growth and Development Strategy; Social Enterprise; Performance Evaluation; Management Systems; Design; Construction Industry

May 2007 (Revised April 2009)
Case

Netflix

By: Willy C. Shih, Stephen P. Kaufman and David Spinola

Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details

Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry

August 2014
Case

Three Jays Corporation

By: Paul Marshall and Mark Davis

Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order... View Details