Startup Marketing - Publications - Faculty & Research

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

tailoring solutions to the local context and end-user needs, rather than necessarily “copying and pasting” others’ efforts. The “lean startup” hypothesis-driven entrepreneurship toolbox from The Entrepreneurial Manager (TEM) course and View Details

13 Apr 2021
Blog Post

2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders

and Phillips-Sadler noted that for many, traveling to HBS was a major investment that was often difficult to justify with strained startup budgets and tight timelines. “Our mission is to democratize access to capital, give founders a seat... View Details

Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

computer, followed up by a series of PDP models including, in 1965, the PDP-8, considered the first minicomputer. The company entered the high-end computer market with the introduction of the VAX models in the 1970s. Ted Johnson, (HBS MBA... View Details

March 1999 (Revised July 1999)
Case

Crunch

By: Paul W. Marshall and Jeremy Dann

Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details

Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry

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01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

01 Oct 1996
News

Lasting Impressions

wonderful businessmen who were very good role models. I loved the idea of marketing and serving customers, and I planned to go to business school right after college. My father talked me into going to law school first, but after I... View Details

Keywords: Deborah E. Blagg

01 Mar 2012
News

Reinventing Radio Days

Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details

Keywords: Garry Emmons; internet radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

26 Jul 2016
First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet View Details

Keywords: Sean Silverthorne

01 Oct 2024
Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details

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09 Sep 2014
First Look

First Look: September 9

assessing the startup health care company's 2014 marketing plan. On December 31, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology that, when added to... View Details

Keywords: Sean Silverthorne

01 Dec 2019
News

The Race Against Resistance

with the rise of antibiotic-resistant superbugs. “We are approaching a cliff,” says Anna Diaz Triola (MBA 2000), vice president of marketing at Summit Therapeutics in Cambridge, Massachusetts, which is part of a cohort of small pharma... View Details

Keywords: Lisa Scanlon Mogolov

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

situation many tech firms grapple with. His statement, “We do not do layoffs to cut costs,” is a clearer message for employees who see the staffing up as well as the laying off, especially in light of the vast sums tech companies are putting into their race for AI... View Details

Keywords: by Rachel Layne; Technology; Information Technology

April 2024
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

Citation

01 Dec 1997
News

A Piece of the Action

their predecessors (Intel, Apple, and Oracle, to name a few), in the last fifteen years, Valley startups such as Sun Microsystems, Netscape, Yahoo!, and Adobe have changed the way the world works, thinks, plays, communicates, and does... View Details

Keywords: Susan Young

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value of... View Details

Keywords: by Jeffrey Bussgang

01 Apr 1997
News

Facing the Music

Orchestral Startup —Richard J. Lim (HBS'98), cofounder of Metamorphosen Chamber Orchestra Managing a Master—Edward C. Arrendell (MBA'80) with Wynton Marsalis, "an unbeatable combination." Guitar Hero—Henry E. Juszkiewicz (MBA '79) revives... View Details

Keywords: Marguerite Rigoglioso

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

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11 May 2010
First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details

Keywords: Martha Lagace

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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