Publications

Educators

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

2009
Working Paper

Estimating the Effects of Large Shareholders Using a Geographic Instrument

By: Bo Becker, Henrik Cronqvist and Rudiger Fahlenbrach

Large shareholders may play an important role for firm performance and policies, but identifying this empirically presents a challenge due to the endogeneity of ownership structures. We develop and test an empirical framework which allows us to separate selection from... View Details

Keywords: Business Headquarters; Geographic Location; Corporate Governance; Governance Controls; Performance Effectiveness; Business and Shareholder Relations; Mathematical Methods

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

or less important (because) customers had no sense when it came to entertaining tradeoffs (between features and cost)." Phil Clark commented that, regardless of method or purpose, "It is important to know your customers better than they... View Details

Keywords: by Jim Heskett; Technology

27 Sep 2011
First Look

First Look: September 27

development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the... View Details

Keywords: Sean Silverthorne

15 Apr 2008
First Look

First Look: April 15, 2008

Qualitative Analysis, edited by Erik Martinez Kuhonta, Dan Slater, and Tuong Vu. Stanford University Press, forthcoming Abstract This chapter assesses the contribution of contemporary qualitative View Details

Keywords: Martha Lagace

November 2006
Background Note

Technical Game Theory Note #6: Multiple-Round Games and Reputations

By: Dennis A. Yao

Provides a game theory-based interpretation of reputations and reputation building. View Details

Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry

Educators

2011
Working Paper

Charitable Giving When Altruism and Similarity Are Linked

By: Julio J. Rotemberg

This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with while the second is the dependence of... View Details

Keywords: Philanthropy and Charitable Giving; Mathematical Methods; Attitudes; Interests; Perception; Wealth and Poverty

July 2008
Article

Crime and Punishment in the 'American Dream'

By: Rafael Di Tella and Juan Dubra

We observe that countries where belief in the "American dream" (i.e., effort pays) prevails also set harsher punishment for criminals. We know that beliefs are also correlated with several features of the economic system (taxation, social insurance, etc). Our objective... View Details

Keywords: Crime and Corruption; Economic Systems; Values and Beliefs; Law Enforcement; Mathematical Methods; Personal Characteristics; United States

2009
Working Paper

Technology Innovation and Diffusion as Sources of Output and Asset Price Fluctuations

By: Diego A. Comin, Mark Gertler and Ana Maria Santacreu

We develop a model in which innovations in an economy's growth potential are an important driving force of the business cycle. The framework shares the emphasis of the recent "new shock" literature on revisions of beliefs about the future as a source of fluctuations,... View Details

Keywords: Business Cycles; Economic Growth; Asset Pricing; Technological Innovation; Mathematical Methods; System Shocks; Technology Adoption

22 Sep 2009
First Look

First Look: September 22

entrepreneurship that helps to accommodate them. We then present the different phases of the process of institutional entrepreneurship from the emergence of institutional entrepreneurs to their implementation of change. Finally, we highlight future directions for View Details

Keywords: Martha Lagace

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing managers allocate their resources wisely? Are... View Details

Keywords: by Sean Silverthorne

09 Oct 2012
First Look

First Look: October 9

investigates teaming in the high-stakes, fast-paced setting of a hospital emergency room and focuses on the effects of a new organizational structure, which we call a team scaffold, on teaming effectiveness and performance outcomes. Using a multi-method View Details

Keywords: Sean Silverthorne

Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl

This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details

Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation

14 Jun 2011
First Look

First Look: June 14

managers, and the company ends up as a collection of feudal baronies. This is a recipe for long-term failure, say the authors. Their research of 12 top management teams at major companies suggests that firms thrive only when senior teams... View Details

Keywords: Sean Silverthorne

16 Dec 2008
First Look

First Look: December 16, 2008

challenge of upward voice. We first undertook in-depth exploratory research in a knowledge-intensive multinational corporation in which employee input was considered crucial. Qualitative data collected in... View Details

Keywords: Sean Silverthorne

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Beginning with the influential work of Professor Emeritus Robert N. Anthony in the 1960s and 1970s, Harvard Business School has given a prominent place to research and course development focusing on the intersection of strategy and... View Details

Keywords: Re: Robert Simons

24 Feb 2009
First Look

First Look: February 24, 2009

scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to... View Details

Keywords: Martha Lagace

Article

Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy

By: Edward Glaeser, Andrew Hillis, Scott Duke Kominers and Michael Luca

The proliferation of big data makes it possible to better target city services like hygiene inspections, but city governments rarely have the in-house talent needed for developing prediction algorithms. Cities could hire consultants, but a cheaper alternative is to... View Details

Keywords: User-generated Content; Operations; Tournaments; Policy-making; Machine Learning; Online Platforms; Analytics and Data Science; Mathematical Methods; City; Infrastructure; Business Processes; Government and Politics

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry