Publications

July 2000 (Revised April 2011)
Case

Greeley Hard Copy, Portable Scanner Initiative (C)

By: Michael L. Tushman and Daniel Radov

Supplements the (A) case. View Details

Keywords: Computer Industry; Computer Industry

September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Computer Industry; Computer Industry

06 May 2008
First Look

First Look: May 6, 2008

http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and... View Details

Keywords: Martha Lagace

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company... View Details

Keywords: by John Quelch; Sports

29 Aug 2006
First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details

Keywords: Sean Silverthorne

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

manufacturer can increase profits and reduce inventory risks. To demonstrate that improvement, we ran a computer simulation that tests various inventory policies for three groups of SKUs in the same product line — one group with low... View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

known as “the Library,” where it is organized into an alternative environment. The Library was formerly the Library of Congress, but it long since has evolved from information in books to complex computer files. "Mark Zuckerberg reminded... View Details

Keywords: by James Heskett

26 Jun 2013
Op-Ed

A Roadmap for Afghanistan’s Economic Future

currently tiny efforts to grow. As a result, the efforts of Bpeace (Business Council for Peace), a nonprofit network of business professionals, to encourage entrepreneurs in Afghanistan and other conflict-ridden regions, will benefit, as will the nascent businesses of... View Details

Keywords: by Tarun Khanna

03 Feb 2003
Research & Ideas

Web Services

will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars that are always "on the... View Details

Keywords: by Julia Hanna; Service

21 Oct 2008
First Look

First Look: October 21, 2008

(in particular DRAMs and FLASH memory) and flat panel displays. Taiwan is also the center for notebook computer manufacturing, and Taiwanese companies, through their China-based manufacturing and assembly operations, drive 60% of the IT... View Details

Keywords: Martha Lagace

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

cumbersome. Each clunker required dealer salespeople to complete 11 forms, the online computer system set up by Citi was slow and sometimes crashed, and extra workers had to be hired to process C4C claims. Only $145 million of $1.9... View Details

Keywords: by John Quelch; Auto

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

developing products created by hard-to-find customer-centered software engineers. But now Microsoft's proposed settlement of its dispute with an even bigger sumo—government—would involve giving computers equipped with its operating system... View Details

Keywords: by James Heskett

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

quickly gained a 95% share of the tablet computer market and a big share of the public mind. But the iPad represented more than just an extremely successful product launch. It also signified important technological directions that are... View Details

Keywords: by Staff

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih

Teaching Note for 612-002. View Details

Keywords: Computer Industry; Computer Industry

August 2003 (Revised March 2004)
Case

Wintel (A): Cooperation or Conflict

By: David B. Yoffie, Ramon Casadesus-Masanell and Sasha Mattu

Examines the dynamic relationship between two complementors: Intel and Microsoft. Set in 1995, the case asks how Intel and Microsoft should solve a serious division between the two companies that threatens the health of the PC industry. View Details

Keywords: Conflict Management; Competition; Cooperation; Computer Industry; Computer Industry; Computer Industry

22 Jan 2005
Conference Presentation

Intel and IBM in 1993

By: R. S. Tedlow

Keywords: Computer Industry; Computer Industry; Computer Industry