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Show Results For
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All HBS Web
(1,701)
- People (9)
- News (315)
- Research (1,021)
- Events (12)
- Multimedia (10)
- Faculty Publications (834)
- Web
Kraft Accelerator
Review Rent the Runway HBS Case Collection Data and Analytics Cases The Multiple Myeloma Research Foundation’s Answer Fund HBS Case Collection Intermountain Healthcare: Pursuing Precision Medicine HBS Case Collection Zebra Medical Vision...
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- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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Keywords:
Customer Relationship Management;
Analytics and Data Science;
Growth and Development Strategy;
Customer Value and Value Chain;
Retail Industry;
United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and...
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Keywords:
Markets;
Analytics and Data Science;
Perspective;
Environmental Sustainability;
Social Issues;
Corporate Disclosure;
Projects;
Interests
Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in...
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Keywords:
Space Strategy;
Emerging Markets;
Natural Resources;
Analytics and Data Science;
Organizational Change and Adaptation;
Adaptation;
Competition;
Aerospace Industry
Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
- 03 Apr 2019
- News
Finding Common Ground
assumed it was some combination of choice, poor financial decisions, and bad luck,” says Shumway, the founder, chairman, and former CEO of Cicero Group, a Salt Lake City–based consulting firm that uses advanced analytics to help clients...
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Keywords:
Deborah Blagg
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
self-assessments. They can measure their accounting, quantitative reasoning, and writing skills to determine their strengths and weaknesses in order to better prepare themselves for the Program. In addition, for the first time we are running an on-site View Details
- June 2021
- Technical Note
Introduction to Linear Regression
By: Michael Parzen and Paul Hamilton
This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical...
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- August 2003
- Case
Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard
By: Rebecca Henderson and Nancy Confrey
For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based...
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Keywords:
Analytics and Data Science;
Open Source Distribution;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Information Technology;
Information Technology Industry
Henderson, Rebecca, and Nancy Confrey. "Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard." Harvard Business School Case 704-424, August 2003.
- December 2010
- Background Note
Risk and Reward in Venture Capital
This note describes the payoff structure of investment in individual venture capital–backed companies and in venture capital portfolios. Venture Capital investments are characterized by high failure rate (0ver 50%) and a small number of given successes (greater than...
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Keywords:
Capital Markets;
Venture Capital;
Investment Return;
Investment Portfolio;
Analytics and Data Science;
Failure;
Performance;
Information Technology
Sahlman, William A. "Risk and Reward in Venture Capital." Harvard Business School Background Note 811-036, December 2010.
- Profile
Fumi Tamaki
clear picture of the inner workings of companies and markets,” Fumi says. “It was a fascinating experience, especially as companies are drawing in larger volumes of data – the ability to analyze it is critically important.” But even though Fumi enjoyed the View Details
- 01 Mar 2015
- News
The Next Big Swing
ago. According to Tippett, some of the most revolutionary analytical tools developed in recent years are motion-capturing systems that can track player and ball movement, revealing, for example, whether an outfielder gets an early jump on...
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- Web
Real Property - Course Catalog
in the industry. Content and Organization Conceptual Framework: The course is divided into five modules with additional exposure to international real estate. The first module covers the analytic framework for real property development...
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- 01 Apr 2011
- News
My First HBS Class
(On Piskorski, see also here.) The day’s case, written by Jeff Bussgang (MBA ’95C) and Professors Piskorski and Tom Eisenmann, was about foursquare, a location-based social networking game. (For Bussgang’s blog about teaching his case, see here.) Since I was unfamiliar...
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- 2014
- Chapter
The Intensive Margin of Technology Adoption
By: Diego A. Comin
We present a tractable model for analyzing the relationship between economic growth and the intensive and extensive margins of technology adoption. The "extensive" margin refers to the timing of a country's adoption of a new technology; the "intensive" margin refers to...
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Keywords:
Economic Growth;
Microeconomics;
Cross-Cultural and Cross-Border Issues;
Analytics and Data Science;
Growth and Development Strategy;
Relationships;
Technology Adoption
Comin, Diego A. "The Intensive Margin of Technology Adoption." In Handbook of Economic Growth. Vol. 2 edited by Philippe Aghion and Steven Durlauf. Amsterdam: Elsevier, 2014.
- 21 Aug 2014
- Blog Post
HBS Social Enterprise Initiative Visits NYC
suburbs and as environmental consciousness grows. My mission is to pursue a career improving public transportation, and this summer experience, which is more operational than my previous management consulting and transportation analytics...
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Keywords:
Nonprofit / Government
- 13 Nov 2020
- News
Countdown To Remote Learning
was a big undertaking, as most of them had never taught online before. “HBS has the highest teaching standards. We don’t like to do anything that isn’t phenomenal,” explains Datar. Fortunately, HBS had gained valuable experience and insights from co-developing the...
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- 01 Dec 2008
- News
Alumni Books
Fortune magazine estimates that 75 percent of all strategies and projects fail; this book offers a proven system to ensure being among the 25 percent that succeed. It provides interactive analytical tools and a step-by-step process to...
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- 01 Jun 2008
- News
The $4 Billion Question
the minority in how they viewed this choice. “The course does a good job of highlighting the conflicts that are inherent in this business, such as the tension between investment professionals and their investors,” El-Hage says. “It trains our students to think View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
with influencers and media offline. We do everything from design to production to even analytics reporting. Our model saves marketing teams time and money, and yields an experience that looks and feels as though it was done in-house.” In...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
View Details