Publications

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing View Details

Keywords: by Sean Silverthorne

10 Jan 2013
Working Paper Summaries

The Novelty Paradox & Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations

Keywords: by Kevin J. Boudreau, Eva C. Guinan, Karim R. Lakhani & Christoph Riedl; Health

Teaching Interest

Investing: Risk, Return and Impact (MBA)

By: Shawn A. Cole

This is an investing/finance course, designed to build on skills introduced in the RC finance course, but with an emphasis on how and whether investors should incorporate what have traditionally been considered “non-financial” criteria in their decisions: for... View Details

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

organizations, and what managers must do to effectively lead the change process. Tushman and O'Reilly are the coauthors of Winning Through Innovation: A Practical Guide to Leading Organizational Change and... View Details

Keywords: by Staff

November 1992
Case

Process Control at Polaroid (B)

By: H. Kent Bowen and Steven C. Wheelwright

The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details

Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods

22 Oct 2007
Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

the line, are not directly replicable in software as there is no line to stop. "What we hope to do," Upton says, "is to distill the relevant aspects of lean manufacturing so that managers can see how these tools were... View Details

Keywords: by Julia Hanna; Computer

October 1988 (Revised February 1990)
Case

HCC Industries

Describes a corporation that switches its philosophy of budgeting from "stretch" targets to "minimum performance standard" targets. The change has implications for management incentives, compensation, and corporate planning. Early results suggest the concept was not... View Details

Keywords: Management Practices and Processes; Budgets and Budgeting

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

in a world where patents can be practically replicated through careful innovation. On a third front, however, Thomas Davenport and Laurence Prusak argue in What's the Big Idea? that the successful implementation of View Details

Keywords: by James Heskett

2017
Article

Agricultural Insurance and Economic Development

By: Shawn A. Cole and Wentao Xiong

This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details

Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry

Find at Harvard

12 May 2021
Book

The Hard Truth About Being a CEO

told by one group, but also going back and having confirmative conversations with others. Others will go a few layers below the senior management team and engage middle-management, who are often willing to be absolutely candid and have a... View Details

Keywords: by Michael Blanding

March 22, 2012
Article

Global Team Leaders Must Deliberately Create 'Moments'

By: Tsedal Neeley

Global teams face the challenge of having to operate with limited face-to-face contact and across vast distances, time zones, language backgrounds, and contexts, as well as cultural differences. In turn, these differences generate disruptions to team cohesion and top... View Details

Keywords: Global Range; Groups and Teams; Management Practices and Processes

Register to Read

2012
Book

The Architecture of Innovation: The Economics of Creative Organizations

By: Josh Lerner

Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark—plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a... View Details

Keywords: Motivation and Incentives; Innovation Strategy; Innovation and Management; Organizational Structure; Microeconomics

October 1997 (Revised April 1998)
Case

C-Car

By: V. Kasturi Rangan and Marie Bell

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details

Keywords: Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Retail Industry