Publications

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September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

August 1991 (Revised December 1994)
Supplement

Marks and Spencer Ltd. (C)

By: Cynthia A. Montgomery

Describes post-acquisition activity in Brooks Brothers and Kings Supermarkets from 1988 to 1991. View Details

Keywords: Mergers and Acquisitions; Food and Beverage Industry; Food and Beverage Industry

August 1991
Article

Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry

By: C. A. Montgomery and B. Wernerfelt

Keywords: Performance; Sales; Food and Beverage Industry

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July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (A)

By: Samuel L. Hayes III

This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details

Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States

June 1991 (Revised December 1995)
Teaching Note

Cat Fight in the Pet Food Industry (A), (B), (C), and (D), Teaching Note

Teaching Note for (9-391-189), (9-391-195), (9-391-196), and (9-391-197). View Details

Keywords: Food and Beverage Industry

June 1991 (Revised April 2005)
Teaching Note

IBP and the U.S. Meat Industry (TN)

Teaching Note for (9-391-006). View Details

Keywords: Food and Beverage Industry; United States

June 1991 (Revised June 1995)
Teaching Note

Kraft General Foods: The Merger (A) and (B), Teaching Note

Teaching Note for (9-391-139) and (9-795-153). View Details

Keywords: Food and Beverage Industry

April 1991 (Revised January 1997)
Case

Beatrice Companies--1985

Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic... View Details

Keywords: Corporate Strategy; Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

April 1991 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note

By: Lynda M. Applegate

Teaching Note for (9-187-065). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

April 1991 (Revised August 1991)
Case

Nestle in Chocolate in 1990

Keywords: Food and Beverage Industry

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April 1991 (Revised October 1993)
Case

Cat Fight in the Pet Food Industry (A)

Describes the pet food industry in the mid-eighties prior to the breakout of a major competitive battle as manufacturers fight for share. Illustrates how when there are benefits to play in multiple markets, competitors will take action in one market to preserve their... View Details

Keywords: Cost vs Benefits; Forecasting and Prediction; Financial Markets; Management Analysis, Tools, and Techniques; Ownership Stake; Competition; Corporate Strategy; Food and Beverage Industry

April 1991 (Revised August 1995)
Supplement

Cat Fight in the Pet Food Industry (B)

Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details

Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry

April 1991 (Revised October 1993)
Supplement

Cat Fight in the Pet Food Industry (C)

Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players. View Details

Keywords: Competition; Food and Beverage Industry

April 1991 (Revised November 1993)
Supplement

Cat Fight in the Pet Food Industry (D)

Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details

Keywords: Competition; Food and Beverage Industry

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Food and Beverage Industry; Food and Beverage Industry