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Show Results For
- All HBS Web
(1,889)
- People (13)
- News (446)
- Research (949)
- Events (7)
- Multimedia (6)
- Faculty Publications (428)
- 01 Dec 2015
- News
Estonia, Incorporated
he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details
Keywords: Francis Storrs
- Profile
Jackie Burgos
leaders who make a difference. I met a number of alums who all spoke highly of the HBS experience; their stories sold me right away.” With HBS in the back of her mind, Jackie explored a number of career opportunities that would expand her... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- Fast Answer
FIELD Global Immersion Resources: Morocco
on Browse at the top of the screen On the next screen click on Industry and Market Research and then click on Business Monitor International (BMI) Industry Reports Click on Browse by Location and navigate to the country of interest.... View Details
- 19 Oct 2021
- News
In the Contest for Content
Courtesy Sherrese Clarke Soares Courtesy Sherrese Clarke Soares As the founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares (MBA 2004) is establishing herself within the high-stakes contest to own the catalogs of music that attract users to social... View Details
- Web
Henry McGee: From HBO to HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- March 2011
- Case
MorphoSys AG: The Evolution of a Biotechnology Business Model
By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
- Web
3 Ways Financial Aid is Unique at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
MBA Admissions - Alumni
right for them. MBA alumni volunteer opportunities include: Attending local admissions events (predominantly in the May–September timeframe) Connecting with interviewees through AlumniChat to share your perspective on HBS Being profiled... View Details
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
and financial technology, the digital health ecosystem is in its nascent stages and has been waiting for a catalyst to seed the system. This National Health Protection Scheme is expected to provide just this impetus for widespread... View Details
Keywords: Dina Gerdeman
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
Some may shrug at the inevitable passing of the local newspaper, writing it off as a dinosaur that doesn’t have much to offer in our modern world of blogs, social media sites, and streamed soundbites. But no news is not necessarily good... View Details
Keywords: by Avery Forman
- Web
The Benefits of Living in a Dorm at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
well, making Seven Bucks Productions a force to be reckoned with in the world of entertainment. Are Johnson and Garcia right to bet on a new digital channel, which is scheduled to make its debut on YouTube... View Details
Keywords: Sean Silverthorne
- Web
Why Plume? To Make a Difference in the World - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
The Softer Side of Business at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
Career Paths: From Finance to Social Enterprise - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details