Publications
Publications
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(3,751)
- Faculty Publications (1,168)
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B8)
Supplements the (B1) case. View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B9)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak, (B10)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- September 1977 (Revised May 1983)
- Supplement
BiC Pen Corp. (A), Supplement
Supplements the (A) case. View Details
Keywords: Consumer Products Industry
- January 1977
- Teaching Note
Chaircraft Corp., Teaching Note
Teaching Note for (9-677-092). View Details
Keywords: Consumer Products Industry
- December 1976 (Revised August 1984)
- Case
Chaircraft Corp.
Production control in a furniture manufacturing company. Based on a case by R.S. Rosenbloom. View Details
- July 1976 (Revised May 1979)
- Teaching Note
Litton Microwave Cooking Products (B), Teaching Note
Keywords: Consumer Products Industry
- November 1975 (Revised October 1976)
- Case
Cross River Products
Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
- July 1975
- Case
Paper Distributors, Inc. (B)
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
- December 1973 (Revised November 1993)
- Case
Cooper Industries, Inc.
By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
- April 1971 (Revised April 1983)
- Case
General Electric Co.--1970
- January 1971 (Revised March 1972)
- Case
Holiday Greetings, Inc.
By: Fred K. Foulkes and William E. Fruhan Jr.
Keywords: Consumer Products Industry
- February 1969
- Article
Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables
By: Louis T Wells Jr
- Teaching Interest
Agribusiness Seminar - Executive Education
By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details