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- All HBS Web
(2,652)
- People (1)
- News (721)
- Research (1,411)
- Events (21)
- Multimedia (16)
- Faculty Publications (1,021)
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- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
modeling exercise (using the same computer tools employed by the ratings agencies) that demonstrates that the challenge of rating structured products lies in their extreme sensitivity to estimation errors—that even modest imprecision in... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
theoretical explanation for workplace silence based on implicit theories of voice. Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the... View Details
Keywords: Sean Silverthorne
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Computer Industry; Computer Industry; Computer Industry; United States; Massachusetts; Europe; Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- March 2003
- Teaching Note
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029). View Details
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)
By: Stefan H. Thomke and Andrew Robertson
Supplements the (A) case. View Details
Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)." Harvard Business School Case 600-029, September 1999.
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
next-generation robot, a little humanoid named QRIO. Mac Mini. Moments after Apple unveiled its $499 Mac Mini in January 2005, the Internet was buzzing with speculation about just what the new computer was for. Sold without a monitor,... View Details
Keywords: by Youngme Moon
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
known as “the Library,” where it is organized into an alternative environment. The Library was formerly the Library of Congress, but it long since has evolved from information in books to complex computer files. "Mark Zuckerberg reminded... View Details
Keywords: by James Heskett
- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Computer Industry; Pittsburgh; San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- September 2007
- Teaching Note
Sun Microsystems, Inc.: Web Services Strategy (TN)
- December 2006 (Revised January 2007)
- Case
Infosys in India: Building a Software Giant in a Corrupt Environment
By: Rawi E. Abdelal, Rafael M. Di Tella and Prabakar (PK) Kothandaraman
Shortly after Infosys was founded in 1981, its managers faced a major turning point when they made a decision to operate without giving in to the petty corruption rife in the Indian economy. Within just a few years, that decision had truly defined the company. Over the... View Details
Keywords: History; Management Style; Moral Sensibility; Policy; Business and Government Relations; Decisions; Business Growth and Maturation; Situation or Environment; Crime and Corruption; Business Strategy; Computer Industry; Computer Industry; India
Abdelal, Rawi E., Rafael M. Di Tella, and Prabakar (PK) Kothandaraman. "Infosys in India: Building a Software Giant in a Corrupt Environment." Harvard Business School Case 707-030, December 2006. (Revised January 2007.)
- July 2000 (Revised April 2011)
- Case
Greeley Hard Copy, Portable Scanner Initiative (C)
By: Michael L. Tushman and Daniel Radov
Supplements the (A) case. View Details
Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (C)." Harvard Business School Case 401-005, July 2000. (Revised April 2011.)
- September 1989 (Revised January 1990)
- Case
Vinod Khosla and Sun Microsystems (A)
Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details
Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Computer Industry; Computer Industry
Bhide, Amar. "Vinod Khosla and Sun Microsystems (A)." Harvard Business School Case 390-049, September 1989. (Revised January 1990.)
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company... View Details
- 29 Aug 2006
- First Look
First Look: August 29, 2006
Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details
Keywords: Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
manufacturer can increase profits and reduce inventory risks. To demonstrate that improvement, we ran a computer simulation that tests various inventory policies for three groups of SKUs in the same product line — one group with low... View Details
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
companies such as Sony and Matsushita) led to the migration of R&D in consumer electronics to Japan (and later to South Korea and Taiwan). As consumers demanded ever-smaller, lighter, and more powerful (and power hungry!) mobile View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
stocks and mutual funds. An "investment bar" offered personal computers where the customer could do her banking, check her investment portfolio, or just surf the Internet. There were comfortable couches, where she could relax,... View Details
- 04 Oct 2006
- Lessons from the Classroom
Surviving Success: When Founders Must Go
something more valuable." In the latter scenario, it's much more likely that Cirne will become a "guest prince" within the company's kingdom, Wasserman observes. As a postscript, Cirne did cede his chairman role and stay on as CTO. And in March, View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
customers like his product. In This Classroom, Beer Can Improve Your Grade The Strategic Brew computer simulation puts MBAs in charge of their own breweries, rising or sinking based on the popularity of their pseudo suds. Ramon... View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details