Publications

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

day. With this internship, I hope to immerse myself with the fashion-retail industry in New York City and find out whether this is a career I want to pursue in the longer term. This new division, Product Strategy, was View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

January 1994 (Revised November 1997)
Case

Aberlyn Capital Management: July 1993

By: Josh Lerner and Peter Tufano

Aberlyn Capital Management, a venture leasing firm specializing in providing capital to biotechnology firms, proposes to introduce a new product. Aberlyn will base a lease on an intangible product: the patent of a biotechnology firm. This poses a series of short and... View Details

Keywords: Financing and Loans; Valuation; Product Launch; Problems and Challenges; Patents; Financial Instruments; Financial Services Industry; Biotechnology Industry

01 Dec 2011
News

Ticktock

partner with an American product design firm and risk prohibitive expense, or to team up with a less-expensive overseas firm and risk the inherent quality control and communications issues? (Nanda, who was able to View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

June 2010
Teaching Note

Apple Inc. in 2010 (TN)

By: David B. Yoffie

Teaching Note for 710467. View Details

Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Electronics Industry; Computer Industry

22 Jan 2018
Blog Post

"Luxury, Technology, Integration"

managed to integrate the two in an industry characterized by heritage and craftsmanship, luxury goods. Since their inception, YOOX and Net-A-Porter revolutionized this space selling luxury and fashion products online, a business that was... View Details

Keywords: Consumer Products / Retail

February 2009
Teaching Note

Examining the Adoption of Drug-Eluting Stents (TN)

By: Elie Ofek and Peter Wickersham

Teaching Note for [509028]. View Details

Keywords: Technology Adoption; Product Launch; Risk and Uncertainty; Health Care and Treatment; Competitive Strategy

May 2010
Teaching Note

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [810105]. View Details

Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway

July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

01 Sep 2015
Blog Post

Building a Startup at HBS

researchers, or product managers – we could use our time at HBS as an opportunity to both launch a product and build a business from scratch. After discussing a number of pain... View Details

01 Jun 2011
News

Mr. Start-Up

Issue Focus: Entrepreneurship Cassidy: At Google, a more intense and frenetic experience than launching his own companies. Art by Joe Ciardiello Related Links Watch a video of Mike Cassidy explaining his approach to rapid View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

SSRN

Read Now

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry

November 2003
Case

Procter & Gamble 2000 (B)

By: William A. Sahlman and Ryland Matthew Willis

Supplements the (A) case. View Details

Keywords: Valuation; Innovation and Management; Corporate Entrepreneurship; Mergers and Acquisitions; Product Launch; Corporate Finance; Retail Industry

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States