Publications

Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half... View Details

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion... View Details

Keywords: by Brian Kenny; Fashion

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

of our clients who saw how we managed to overcome the crisis.” —Antonio Madero, Founder, Chairman and CEO of Sanluis Corporation (a leading Mexico-based automotive parts maker) Silverthorne: Was this focus on reputation development pushed... View Details

Keywords: by Sean Silverthorne

05 Oct 2010
First Look

First Look: October 5, 2010

tenure on the board and a prior career in investment banking/investment management are associated with proposing standards perceived as decreasing accounting "reliability"; while contributions to the Democratic Party are... View Details

Keywords: Sean Silverthorne

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

design, incubate and invest in DTC businesses through their multiple forms and iterations. Tell us about your SIP. Why is it exciting? Our SIP is called Managing Beyond Direct to Consumer (DTC) and we are in our second year of running it.... View Details

Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

they will notice as the product improves from release to release. Manage customers' over- and under-expectations. When it comes to successfully deploying AI in the real world, half of the battle is over expectation View Details

Keywords: by Rocio Wu

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

Web

Sustainable Business Strategy Course | HBS Online

my career and am looking for a path to becoming a chief sustainability officer or sustainability manager with a company I can align my values with. This class seemed like the perfect opportunity to give me the right tools to learn more... View Details

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

How can managers better identify, describe, and confront the issues of environmental and social sustainability that their companies increasingly encounter? One answer is One Report, a method of integrating information about financial and... View Details

Keywords: by Martha Lagace

12 Sep 2006
First Look

First Look: September 12, 2006

it could replace the electrode in the millions of lithium-ion batteries currently in production. The management team needed to decide whether to pursue the breakthrough self-assembly technology or move resources to commercialize the new... View Details

Keywords: Sean Silverthorne

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Subscription SaaS, Marketplace and Consumer spaces. She has passion for building zero to one, having also incubated a couple companies over the years – a real estate tech company with NYC-based venture studio, Alleycorp, and a healthy beverage View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris