Startup Marketing - Publications - Faculty & Research

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details

May 2024
Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort

Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details

Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States

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28 May 2019
News

Ask the Expert: In Security

credit card companies have become much better at shutting that down quickly.” Now hackers look for personally identifiable information—think birthdays, social security numbers, and addresses—that they can sell on the underground market... View Details

Keywords: Jen McFarland Flint; cybersecurity

15 Nov 2013
News

Helping Bright Ideas Shine Again

now, but that could change in a few years when the markets are right. "We specialize in restructuring patents, carrying out further development work, then getting them into the hands of strategic buyers who can bring them to market."... View Details

Keywords: Robert S. Benchley

13 Dec 2022
News

The First Five Years: Christine Keung and Reggie Smith

immediate goal was to encourage MBA students to leverage their education to confront the most pressing challenges facing society. This spring, we helped teach our case study, West Virginia: Finding the Right Path Forward, in Professor Matt Weinzierl's course, Role of... View Details

01 Jun 2018
News

Case Study: Tip the Scale

counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s... View Details

Web

High-Tech Greenhouse Innovations in The Netherlands - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

05 Mar 2019
Blog Post

"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016

sustainability conferences "to skim speaker lists and identify interesting people." Finally, Cauvery returned to a tried and tested strategy of offering pro-bono special projects work for smaller startups with limited budgets,... View Details

Web

Business Track | New Venture Competition

Business Track Presented by the Rock Center for Entrepreneurship, this track is for new ventures whose economic returns drive substantial market impact. How to Register & Key Dates Eligibility $ 75,000 Grand Prize $ 25,000 Runner-Up Prize... View Details

01 Dec 2019
News

Making Eco Easy

Competition (photo by Susan Young) That realization later led Paiji Yoo (who left HBS after her first year to pursue a mobile shopping startup she created) and her sectionmate John Mascari (MBA 2012) to cofound Blueland, which makes... View Details

Keywords: Jennifer Gillespie

24 Aug 2010
First Look

First Look: August 24

and proactivity. Download the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/grantginohofmann_amj_2011.pdf Working PapersFinancing Risk and Bubbles of Innovation Authors:Ramana Nanda and Matthew Rhodes-Kropf Abstract : Investors in risky View Details

Keywords: Sean Silverthorne

02 Mar 2023
News

Carbon's Second Act

Photo credits: Brenae Bowers Brix and Russ Campbell Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: This story starts the way all classic stories of tech entrepreneurship do: In Todd Brix's garage. Brix (MBA 1997) started his career in the... View Details

Profile

Sheila Lirio Marcelo

raised more than $110 million in private venture funding, Care.com used its cash on marketing and acquired four companies in an effort to expand and grow, prior to going public in January 2014. The challenges are many for the tireless... View Details

January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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June 2008
Teaching Note

Transparent Value LLC (TN)

By: Sharon P. Katz and Krishna G. Palepu

Teaching Note for [108098]. View Details

Keywords: Agreements and Arrangements; Valuation; Stocks; Price; Performance Expectations; Cash Flow; Revenue; Business Startups; Investment Funds; Product Launch; Financial Services Industry

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February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry

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22 Feb 2022
News

Case Study: Welcome Aboard

can make or break it all. “Plus, in a world where people want to work from home and other companies offer that option, it’s difficult for us to ignore the market and what people want,” Lerner says. On the other hand, the founders have a... View Details

Keywords: Jen McFarland Flint

30 Jun 2009
First Look

First Look: June 30

perturbation enables efficient exploration in the midst of intense exploitation. Download the paper: http://www.hbs.edu/research/pdf/09-011.pdf Understanding Inflation-Indexed Bond Markets Authors:John Y. Campbell, Robert J. Shiller, and... View Details

Keywords: Martha Lagace

29 Jun 2022
Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

consultant at Deloitte. Ilana earned a BS in nursing from the University of Pennsylvania and an MBA from HBS. Hunter Goble (MBA 2022) is the co-founder and CEO of Transcera, a biotech startup harnessing the biology of sphingolipids to... View Details

February 2021 (Revised July 2022)
Case

Sarah Breedlove: Changing the World

By: Robert Simons and Max Saffer

This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details