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- Faculty Publications (4,535)
Show Results For
-
All HBS Web
(10,786)
- People (21)
- News (2,320)
- Research (6,650)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,535)
- 24 Sep 2018
- News
How To Drive Digital Transformation In A Changing World
- 2022
- Book
Complicit: How We Enable the Unethical and How to Stop
By: Max H. Bazerman
It is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Adam Neumann, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of...
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Bazerman, Max H. Complicit: How We Enable the Unethical and How to Stop. Princeton, NJ: Princeton University Press, 2022.
- Blog
What Can You Do to Foster Gender Equity?
different onboarding process than men. Younger women often find it difficult to find mentors or to receive specific, actionable feedback, which are both keys to developing new...
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- 01 Sep 2010
- News
Letters to the Editor
knowing where the CEO and his executives were taking the corporation. We all understood our fiduciary duties and our responsibilities to the shareholders as well as to the...
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- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to...
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Keywords:
Global Brands;
Brand Value;
Multi-national Brands;
Social Responsibility;
Global Range;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Social Marketing;
Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- 15 Apr 2017
- News
Bringing Markets to Myanmar
did you hear about that? How did you know about it? And what was your response to it? Brunell: Actually, we found out about the news in an article in The Myanmar Times. Morrell: Were you surprised? I guess...
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- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's...
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Keywords:
Quantitative Analysis;
Tools;
Pricing;
Profitability Analysis;
Pricing Strategy;
Marketing Strategy;
Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- September 20, 2024
- Article
It’s Time to Unbundle ESG
By: Aaron K. Chatterji and Michael W. Toffel
ESG is at an inflection point. It has come to represent a broad and inchoate aspiration for what business should be doing beyond maximizing shareholder value. With ESG advocates on the defensive, business leaders need a new roadmap to determine which factors to...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
ESG Reporting;
ESG Disclosure;
Sustainability;
Climate;
Climate Finance;
Climate Risk;
Social Accounting;
Investment;
Governance;
Safety;
Climate Change;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Financial Services Industry
Chatterji, Aaron K., and Michael W. Toffel. "It’s Time to Unbundle ESG." Harvard Business Review (website) (September 20, 2024).
- 22 Nov 2023
- News
So You Want to Join a Startup
work for a startup has anywhere near the resources that a venture capital firm is going to have to do that kind of due diligence, nor do they actually have the time to do it,...
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- 29 Jan 2018
- News
In 2018, Trump must be the small-business champion he claimed to be
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to...
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Keywords:
Innovation;
Customer Selection;
Business Marketing;
High-tech Marketing;
Enterprise Resource Planning;
Water Resources;
Water Management;
Utilities;
Product Positioning;
Expansion;
Resource Allocation;
Applications and Software;
Entrepreneurship;
Business Startups;
Business Strategy;
Innovation and Invention;
Growth and Development Strategy;
Utilities Industry;
Australia;
Israel
- January 2021 (Revised February 2021)
- Case
TCS: From Physical Offices to Borderless Work
By: Prithwiraj Choudhury and Malini Sen
Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...
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Keywords:
Remote Work;
Organizational Structure;
Change Management;
Transformation;
Decision Choices and Conditions;
Customer Satisfaction;
Information Technology Industry;
India;
Asia;
United States;
Europe
Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021. (Revised February 2021.)
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
dramatic consequences if indeed it is man-made may be worth trying to do something about it." Take BEI faculty cochair Rebecca Henderson's response to some readers who left...
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Keywords:
by Carmen Nobel
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
Capitalism's moral logic was perhaps most famously articulated by free market champion Milton Friedman when he said that "the social responsibility of business is to increase its profits." That...
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Keywords:
by Michael Blanding
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Brand Management;
Retailing;
Sharing Economy;
Luxury Brand;
Ecommerce;
Startup;
Fashion;
Brand Positioning;
Customer Acquisition;
Internet Marketing;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Business Startups;
Luxury;
Consumer Behavior;
Growth and Development Strategy;
Social Media;
E-commerce;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
United States;
North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it...
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Keywords:
Millinery;
Factory;
B-to-B;
B-to-C;
Women's Hats;
Crowns;
Brims;
Hat Maker;
Custom;
Wholesale;
Arts;
Buildings and Facilities;
Business Ventures;
Mergers and Acquisitions;
Financial Crisis;
Business History;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Retail Industry;
Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
other online bookers' rates were typically much lower than booking directly with a hotel, and customers were willing to tolerate change/cancel fees. However, by 2009 it had become apparent that the fees had...
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- 12 Jan 2019
- News