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Show Results For
-
All HBS Web
(8,787)
- People (9)
- News (1,265)
- Research (6,365)
- Events (41)
- Multimedia (33)
- Faculty Publications (4,511)
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product...
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- 2006
- Book
Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany
By: Gunnar Trumbull
Trumbull, Gunnar. Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany. Ithaca: Cornell University Press, 2006.
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind of the View Details
Keywords:
by Martha Lagace
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
market is emerging, new products have been introduced, new trading platforms have been launched, institutions participating in the market have been strengthened, and there is...
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- March 2005 (Revised December 2005)
- Case
Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market
Morgan Stanley's credit derivatives business, specifically its collateralized debt obligation (CDO) business, has been hugely successful. One of its leading offerings is the TRAC-X product, jointly created and marketed by Morgan Stanley and JP Morgan. However, a new...
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Keywords:
Credit Derivatives and Swaps;
Product;
Competition;
Capital Markets;
Financial Services Industry
Chacko, George C., Vincent Dessain, Anders Sjoman, Leonie Maruani, and Kate Hao. "Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market." Harvard Business School Case 205-075, March 2005. (Revised December 2005.)
- June 2013
- Article
Are There Too Many Safe Securities? Securitization and the Incentives for Information Production
By: Samuel G. Hanson and Adi Sunderam
We present a model that helps explain several past collapses of securitization markets. Originators issue too many informationally insensitive securities in good times, blunting investor incentives to become informed. The resulting endogenous scarcity of informed...
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Hanson, Samuel G., and Adi Sunderam. "Are There Too Many Safe Securities? Securitization and the Incentives for Information Production." Journal of Financial Economics 108, no. 3 (June 2013): 565–584. (Internet Appendix Here.)
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
want. [Ultimately], it comes down to explaining the product to the customer," said Fagnan. The winning company, said Bilyew, is not necessarily the company with the coolest technology. The key is View Details
Keywords:
by Julia Hanna
- January 2016
- Case
COFCO
By: David E. Bell and Natalie Kindred
In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market...
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Keywords:
China;
Consumer Products;
Commodities;
Commodity Trading;
Grain Trade;
Globalization;
Internationalization;
Mergers And Acquisitions;
Foreign Acquisitions;
COFCO;
Frank Ning;
Gaoning;
Nidera;
Noble;
Competition;
Branded Products;
Food;
Markets;
Marketing;
Business and Government Relations;
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Policy;
Trade;
Goods and Commodities;
Food and Beverage Industry;
China
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
after identifying a structural weakness. “Apple has shown the way in how to build a market of external innovators.” According to Harvard Business School professor Karim R. Lakhani, Boeing's approach is an excellent example of how not to...
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- 22 Dec 2022
- News
LGBTQ+ Alumni Forums Expand; 2023 Alumni New Venture Competition Is Underway
Clubs News Clubs News The HBS Pride Alumni Association is expanding its slate of LGBTQ+ Alumni Forums after the successful launch of two initial forums in 2021 sparked broader interest among its members. Akin to having a personal board of directors, HBS Alumni Forums...
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Keywords:
Margie Kelley
- Article
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all...
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Keywords:
Competition;
Distribution;
Internet and the Web;
Information Infrastructure;
Management Analysis, Tools, and Techniques;
Strategy;
Profit;
Price;
Performance Efficiency
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Journal of Economics & Management Strategy 19, no. 2 (Summer 2010): 333–373.
- 28 May 2014
- Working Paper Summaries
Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?
Keywords:
by Benjamin Edelman
- 15 Feb 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap
Creating Emerging Markets Sustainability Series – Closing the ‘Intention-Action’ Gap Cover image features Mavath R. Chandran (left) and Ghassan E. Nuqul (right). The average American consumer today considers whether the everyday goods...
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- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
Summing Up When Is It In An Employer's Self-Interest to Voluntarily Raise All Wages? A laissez-faire approach to fixing labor market inequality has widespread appeal, judging by responses to this month's column. For some it is an ideal,...
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- June 2001
- Case
Competitive Dynamics in Home Video Games (F): The Fall of 3DO
Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics.
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Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (F): The Fall of 3DO." Harvard Business School Case 701-096, June 2001.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: View Details
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords:
Product Marketing
- 18 Dec 2008
- Working Paper Summaries