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June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

March 2014
Article

Information Environment and the Investment Decisions of Multinational Corporations

By: Nemit O. Shroff, Rodrigo S. Verdi and Gwen Yu

This paper examines how the external information environment in which foreign subsidiaries operate affects the investment decisions of multinational corporations (MNCs). We hypothesize and find that the investment decisions of foreign subsidiaries in country-industries... View Details

Keywords: Capital Budgeting; Multinational Firms; Cross-border Frictions; Agency Frictions; Transparency; Financial Reporting Quality; Information Quality; Information; Multinational Firms and Management; Decision Choices and Conditions; Investment

SSRN

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March 2012 (Revised December 2014)
Case

Schön Klinik: Measuring Cost and Value

By: Robert S. Kaplan, Mary L. Witkowski and Jessica A. Hohman

The case illustrates how a leading German hospital group has invested deeply in the measurement of patient-level outcomes and costs, the foundations of a health care value framework. The company launches a pilot project to use time-driven activity-based costing (TDABC)... View Details

Keywords: Health Care; Costing; Activity-Based Costing; Hospitals; Activity Based Costing and Management; Value; Health Care and Treatment; Outcome or Result; Health Industry; Germany

January 2003 (Revised November 2005)
Case

Endeavor-Determining A Growth Strategy

By: William A. Sahlman and Michael J. Roberts

Describes the progress of a nonprofit organization, Endeavor, focused on nurturing entrepreneurship in emerging markets. At the time of the case, it has successfully expanded to five Latin American countries and is contemplating the next phase in its growth.... View Details

Keywords: Motivation and Incentives; Nonprofit Organizations; Development Economics; Entrepreneurship; Emerging Markets; Policy; Growth and Development Strategy

February 1990 (Revised August 2001)
Case

Merloni Elettrodomestici SpA: The Transit Point Experiment

By: Janice H. Hammond and Maura G Kelly

Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details

Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

potential to impede his ability to attract the best players in college football, many of whom are Black. And since many top recruits hail from the South, Sanders recognized that they might not feel at home in Colorado. To make the campus more welcoming, he brought in a... View Details

Keywords: by Avery Forman; Sports

Web

Curriculum - Case Method Project

describes how elections worked in the late 19th century, when “political machines” wielded enormous influence over voting at the local level and when casting a vote on election day was a very public affair. It addresses the many efforts... View Details

Program

Leading Global Businesses

Adapt strategies and operations to the rapidly changing global business context Integrate global and local strengths while improving collaboration across cultures Create competitive advantage by integrating the best of your organization's... View Details

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Walton. His flair was creating a lot of what Newport had precious little of, excitement. Walton was repeating his high school and college experiences, becoming the most popular man around. And there was what cannot have been the completely insignificant question of... View Details

Keywords: by Richard S. Tedlow; Retail

September 2007
Article

Investigative Negotiation

By: Deepak Malhotra and Max H. Bazerman

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into... View Details

Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Perspective; Pharmaceutical Industry

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February 2018
Case

Infrastructure in Nigeria: Unlocking Pension Fund Investments

By: John Macomber and Pippa Tubman Armerding

The so-called “infrastructure finance gap” was a problem in Nigeria as in many parts of the world. Infrastructure projects like power plants and dams were very large capital investments that could generate long-term consistent cash flows, but their financing and... View Details

Keywords: Pension Fund Investing; Infrastucture; Power/Energy; Credit Enhancement; Infrastructure; Project Finance; Investment Funds; Emerging Markets; Nigeria; Africa

Web

1.5 Attendance - MBA

isolation by a federal, state or local health authority or by University or HBS policy. Symptomatic illness. Physical or mental health emergencies. Appointments with health care providers that could not be scheduled at another time.... View Details

2023
Working Paper

The Effects of Cryptocurrency Wealth on Household Consumption and Investment

By: Darren Aiello, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson and Jason Kotter

This paper uses transaction-level data across millions of accounts to identify cryptocurrency investors and evaluate how fluctuations in individual crypto wealth affect household consumption, equity investment, and local real estate markets. We estimate an MPC out of... View Details

Keywords: Cryptocurrency; Marginal Propensity To Consume; Household Balance Sheet; Real Estate; Etherium; Bitcoin; Investment; Housing; Spending

SSRN

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February 2019 (Revised January 2020)
Teaching Note

Renegotiating NAFTA

By: Laura Alfaro and Sarah Jeong

On January 16, 2020, the Senate passed a landmark trade deal that would replace the 26-year-old North American Free Trade Agreement (NAFTA). Until the United States-Mexico-Canada Agreement (USMCA) was signed, considerable debate had surrounded it. The new agreement... View Details

Keywords: NAFTA; Trade; Agreements and Arrangements; Policy; Cost vs Benefits; North America

2010
Working Paper

The New Face of Chinese Industrial Policy: Making Sense of Anti-Dumping Cases in the Petrochemical and Steel Industries

By: Regina Abrami and Yu Zheng

Why have China's petrochemical and steel industries behaved so differently in seeking trade protection through antidumping measures? We argue that the patterning of antidumping actions is best explained in terms of the political economy of economic restructuring in... View Details

Keywords: Trade; Price; Policy; Business and Government Relations; Competition; Chemical Industry; Manufacturing Industry; Steel Industry; China

February 2005 (Revised July 2005)
Case

Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project

By: Benjamin C. Esty and Aldo Sesia

In September 2002, Aluminium Bahrain (Alba) needed to decide how to finance its proposed $1.7 billion pot line. The company's financial adviser, Taylor De-Jongh (TDJ), had recommended Alba employ a multisourced financing strategy using as many as five sources of debt... View Details

Keywords: Project Finance; Emerging Markets; Financing and Loans; Investment; Capital; Financial Strategy; Manufacturing Industry; Bahrain

October 1996 (Revised April 1997)
Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry