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Show Results For
-
All HBS Web
(11,765)
- People (75)
- News (2,846)
- Research (3,660)
- Events (31)
- Multimedia (331)
- Faculty Publications (2,328)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts...
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- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
circus, was in fact the father of modern advertising, Simons’ case shows. As a child working in his father’s general store, Barnum learned to hustle, promote, and barter. He didn’t care if his tactics earned...
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by Avery Forman
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen View Details
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by Martha Lagace
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
own." Unfortunately, lean's prevalence has led to some misconceptions. "Some people think lean means 'not fat,' as in laying people off," Upton says, noting that in their paper they propose that the difference in a lean...
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- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters View Details
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by Carmen Nobel
- 12 PM – 1 PM EDT, 28 Sep 2018
- Webinars: Career
How to Drive Company Performance and Employee Sustainability
Learn how to empower your teams in a way that encourages both high performance and sustainability, from Carolyn Everson, VP of Global Marketing Solutions at Facebook.
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- Jun 12 2014
- Testimonial
A Place Employees Are Proud to Call Home
Is Your Company Encouraging Employees to Share What They Know?
Many of the things we need to know to be successful – to innovate, collaborate, solve problems, and identify new opportunities – aren’t learned simply through schooling, training, or personal experience. Especially for today’s knowledge-based work, much of what...
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
a lesson that we could all learn better in the wake of the recent 'dotcom implosion.' Wedgwood, Heinz, and Field needed to make a market [for a product and/or service] and show consumers why their respective...
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by Martha Lagace
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
companies to learn from. It would be like China banning the best chips just because they’re made in the US. For a short time, you get some benefit. But over time, you also haven't View Details
- June 2021
- Technical Note
Introduction to Linear Regression
By: Michael Parzen and Paul Hamilton
This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical...
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- 02 Feb 2017
- News
Teaching the Patriot Way to Harvard MBAs
- 17 Oct 2016
- News
How to Hire with Algorithms
- 29 Jan 2016
- News
What Data Can Do to Fight Poverty
- 01 Mar 2008
- News
Classroom Legend
we could wrestle with and articulate, what this case method was all about,” observes Willis Emmons (MBA ’85, PhDBE ’89), director of the C. Roland Christensen Center for Teaching and Learning at HBS. “We welcomed 38 new faculty View Details
- Article
Teaching with Cases to Graduate and Undergraduate Students
By: Robert Bruner, Benton E. Gup, Bennie H. Nunnally Jr. and Laurence C. Pettit
Case studies are tools that are widely used in graduate and undergraduate education. It
takes time to learn how to get the most out of them for you and your students. The process involves trials and errors to determine the techniques that work best. What works for...
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Bruner, Robert, Benton E. Gup, Bennie H. Nunnally Jr., and Laurence C. Pettit. "Teaching with Cases to Graduate and Undergraduate Students." Financial Practice and Education 9, no. 2 (Fall–Winter 1999): 111–119.
- 07 Sep 2012
- News