Publications

May 2018 (Revised October 2019)
Case

Managing the Future of Work

By: William R. Kerr, Allison Ciechanover and Jeff Huizinga

By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers... View Details

Keywords: Labor Markets; Workplace; Employment; Technological Innovation; Demographics; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities

April 1999 (Revised March 2001)
Case

Be Our Guest, Inc.

By: Dwight B. Crane and Penny Joseph

Be Our Guest is a rapidly growing equipment rental company with substantial seasonality in its revenues and profits. In the spring of 1998, the senior management team is reviewing its financial plans in preparation for a meeting with the company's bank. The case... View Details

Keywords: Financial Strategy; Borrowing and Debt; Banks and Banking; Revenue; Management Teams; Business Plan; Forecasting and Prediction; Utilities Industry; Service Industry

15 Dec 2015
News

The Year in Ideas 2015

will continue to see creative uses. I predict we’ll see more and more ‘line-waiting tasks’ for restaurants that don’t take reservations and for product launches.” —Jamie... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

Failure Shouldn't Come as a Surprise

I’ve worked at startup companies and I’ve run development teams inside large public companies. In both environments, executives spend far more time forecasting how successful they’ll be than planning what they will do if something breaks down.

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May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

April 1983
Case

National Chemical Corp.: Tiger-Tread

A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details

Keywords: Product Marketing; Consumer Products Industry; Industrial Products Industry

22 Dec 2015
News

Algorithms Need Managers, Too

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

core business of distributing financial information, Bloomberg has added print, broadcast, and other media, with 400 reporters in 70 bureaus writing 3,000 business and nonbusiness stories daily for outlets... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities

We show that the use of algorithms to predict race has significant limitations in measuring and understanding the sources of racial disparities in finance, economics, and other contexts. First, we derive theoretically the direction and magnitude of measurement... View Details

October 1960 (Revised December 1982)
Case

Texas Instruments, Inc. (B)

Discusses the reorganization of Texas Instruments Metals & Controls Division, the formulation of the profit plan, and the courses of action available to the manager in the face of his department's failure to meet forecasted sales and profits. View Details

Keywords: Restructuring

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

their FSL model, however, the results provided much greater detail about the potential effects of different marketing investments. For example, the model predicted that sales gains from DTCA and M&E... View Details

Keywords: by Dina Gerdeman

Teaching Interest

Executive Education: Finance for Senior Executives

By: Malcolm P. Baker

Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education View Details

April 2010 (Revised May 2017)
Case

Tremblant Capital Group

By: Robin Greenwood

Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details

Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)

April 1994 (Revised November 1998)
Case

Kendall Square Research Corporation (A)

By: William J. Bruns Jr.

Kendall Square Research was a small competitor in the supercomputer industry. As sales grew rapidly in 1992 and early 1993, the company sold stock to the public for the first time and analysts forecast higher earnings for 1993. However, when the company's revenue... View Details

Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry

Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details

Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe

Find at Harvard

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

identify fairly reliable predictions from the guesses." Others identified people as the weak point in the process. Adam Hartung commented that " everyone should be evaluating trends and making... View Details

Keywords: by James Heskett

Teaching Interest

Strategic Financial Analysis

By: Suraj Srinivasan

This course focuses on the tools used to create economic value. It presents frameworks for assessing strategy, monitoring performance, forecasting capital utilization, valuing strategic assets, and reviewing restructuring opportunities. Participants learn to... View Details

Keywords: Strategic Change; Restructuring; Strategy

2021
Working Paper

Equilibrium Effects of Pay Transparency

By: Zoë B. Cullen and Bobak Pakzad-Hurson

The public discourse around pay transparency has focused on the direct effect: how workers seek to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting and hiring practices of the firm respond in equilibrium has received... View Details

Keywords: Pay Transparency; Online Labor Market; Privacy; Wage Gap; Negotiation; Corporate Disclosure; Compensation and Benefits; Gender

Article

Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements

By: Malcolm Baker, Lubomir Litov, Jessica Wachter and Jeffrey Wurgler

We consider measures of stock-picking skill of mutual fund managers based on the earnings announcement returns of the stocks that they hold and trade. Relative to standard approaches, this approach focuses on an especially informative subset of the returns data,... View Details

Keywords: Competency and Skills; Stocks; Investment Return; Investment Funds; Earnings Management