Filter Results:
(1,487)
Show Results For
- All HBS Web
(1,487)
- News (267)
- Research (1,031)
- Events (6)
- Multimedia (2)
- Faculty Publications (380)
Show Results For
- All HBS Web
(1,487)
- News (267)
- Research (1,031)
- Events (6)
- Multimedia (2)
- Faculty Publications (380)
- 11 Mar 2020
- News
Making It Rain
weather services. “This market is not very innovative, and it’s one of the last industries where governments still lead the technology,” Elkabetz says. Most of the industry relies on data from three public sources: staffed weather... View Details
Keywords: Lisa Scanlon Mogolov
- Profile
Elisabeth Ndour
HBS. In Nairobi, she’ll work with a startup that allows SMBs to accept mobile payments. “It’s a life-changing technology for people without computers or bank accounts,” Elisabeth explains. “And it represents a whole new level of sophistication for small businesses,... View Details
- Web
Target List: screen for companies by industry, location, and size | Baker Library
data screening options. Create a list: Click Screening > Companies. Search criteria appear below. Common screening criteria are in the Company Details section. Click "View Results" which can be exported to Excel. Screening Tip: If... View Details
- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
KarimLakhani Digital Task Force Chair Professor Karim Lakhani and a task force of 36 faculty and staff from across HBS, charged with envisioning a new digital future for the School, have mapped a path for digital transformation. The direction they have set is based on... View Details
Keywords: April White
- 15 Oct 2008
- First Look
First Look: October 15, 2008
cross-sectional and pooled data collected by the U.S. Census Bureau for quinquenial censuses conducted between 1982 and 2002 support the key predictions of the model. We find that advertising agency establishments are more likely to... View Details
Keywords: Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
- 01 Apr 1999
- News
Short Takes
Management from 1960 to 2000," Nolan highlights the critical shifts in the four eras in the evolution of IT. The Industrial Era, he writes, created an automation mindset, while the Data Processing Era led to organizational... View Details
Keywords: Eileen K. McCluskey
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
transitioning from producing boutique products for a few customers to more mainstream products for a wider customer base, and wondered how to reorganize her company’s team structure accordingly. Another... View Details
Keywords: by Carmen Nobel
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages... View Details
Keywords: Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
usage; however, customer-to-customer communications tended to increase personal-use engagement across latent states and in both data sets. The findings suggest that firms offering digital services should pay attention to how the mode of... View Details
Keywords: Dina Gerdeman
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand View Details
Keywords: Carmen Nobel
- Web
Trade Cards - The Art of American Advertising
might use the same card design to feature their products, while firms with larger advertising budgets could order custom designs. Trade cards had to both entice customers and provide them with useful... View Details
- 04 Mar 2014
- First Look
First Look: March 4
adapt over time. Publisher's link: http://hbr.org/2014/03/choosing-the-right-customer/ar/1 August 2013 Harvard Business Review Incorporating Field Data into Archival Research By: Soltes, Eugene F. Abstract—Companies that win in... View Details
Keywords: Sean Silverthorne
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
in which a supplier builds a persistent demand and designs production to perpetuate that brand's most enticing qualities. The third age, embodied by the book clubs, is that of interactive marketing, where a company uses individual View Details
- 14 Jan 2014
- First Look
First Look: January 14
students' self-assessment and to the instructor's assessment of class participation performance, based on five years of data (n=7,025) across ten sections. The article demonstrates that crowdsourced peer-to-peer assessment (unlike... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
concurrent data from all members of the supply chain, and the Internet-based technologies discussed above are rapidly proving to be the preferred channels for these data. In addition to enabling rich point-to-point links, the Internet is... View Details
Keywords: by Andrew McAfee
- Student-Profile
Anil Doshi
services. We collected individual performance data and found tremendous potential in providing beneficial services to our users that required the aggregation of that data. I became more interested in understanding how the disclosure,... View Details